Silk Soymilk Chocolate Light: Strength in Every Pour

Pour on the power to help support your heart.
Silk isSilk is made from one of Nature’s Perfect Proteins to fortify your body, and delivers a smooth chocolate taste that keeps you deliciously satisfied.

Advertising Agency: Leo Burnett, Chicago, IL, USA
Creative Director: Chris Julcher
Art Director: Claudio Venturini
Copywriter: Jeff Canzona
Photographer: Andric
CG: Saddington & Baynes
Published: January 2010

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8 comments

ek kanya's picture
ek kanya
814 pencils

excellent graphics on the falling liquid. excellent!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Hiperion's picture
Hiperion
3138 pencils

Excellent graphics, yes...
but the concept....
(yawn)

joelapompe's picture
joelapompe
3464 pencils

how could you possibly continue to sell this idea in 2010? It's been done like 300 times already... boring!!!

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Yeah - this "campaign" has been done for regular Milk up here in Canada a looooooong time ago. It involved kayakers, swimmers etc. All relating to excercise and how milk plays a big part in that. This campaign is just derivative (though well rendered).

sloppy4's picture
sloppy4
1496 pencils

no more ads with pouring liquid or human hair making up things please.

Adaddicted's picture
Adaddicted
3435 pencils

"no donuts"

withalltherespects

STRTLRS's picture
STRTLRS
1607 pencils

Old message, flawless execution.

---------------
I think, therefore... yeah.

andyStock's picture
andyStock
666 pencils

I really don't get why they have included both the ice-cream and the person falling - one or the other would have done fine, but to do both just looks like they are trying too hard.

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