Silk Soymilk Chocolate Light: Strength in Every Pour
Pour on the power to help support your heart.
Silk isSilk is made from one of Nature’s Perfect Proteins to fortify your body, and delivers a smooth chocolate taste that keeps you deliciously satisfied.
Advertising Agency: Leo Burnett, Chicago, IL, USA
Creative Director: Chris Julcher
Art Director: Claudio Venturini
Copywriter: Jeff Canzona
Photographer: Andric
CG: Saddington & Baynes
Published: January 2010
8 Comments
excellent graphics on the falling liquid. excellent!
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Excellent graphics, yes...
but the concept....
(yawn)
how could you possibly continue to sell this idea in 2010? It's been done like 300 times already... boring!!!
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Yeah - this "campaign" has been done for regular Milk up here in Canada a looooooong time ago. It involved kayakers, swimmers etc. All relating to excercise and how milk plays a big part in that. This campaign is just derivative (though well rendered).
no more ads with pouring liquid or human hair making up things please.
"no donuts"
withalltherespects
Old message, flawless execution.
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I really don't get why they have included both the ice-cream and the person falling - one or the other would have done fine, but to do both just looks like they are trying too hard.
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