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Silicone

Agency: 
Published/Aired: 
September 2007
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Description: 

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant'anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi

Comments (12)

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Highest Rated

Guest's picture
Guest

It looks like they had the idea first, then picked the client afterwards.

Beautiful artwork, nifty idea, but it won't sell a bit of fertilizer. Who buys fertilizer? People who want their plants to grow. What does this ad tell you about growing plants? Zilch. Zip. Nada.

Nothing grows by chance, but it would appear they're trying to grow an award out of this pile of bullsh*t.

Still, nice work.

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