Sika: Boots

Eliminates leaks and seepage.

Advertising Agency: BBDO Guatemala
Creative Directors: Armando Torres
Art Director / Copywriter: Armando Torres
Photographer: Raúl Pineda
Other additional credits: Adolfo Lazo (diseño gráfico y retoque), Jorge Pineda (diseño gráfico) y Carlos lara (producción)
Published: May 2009

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14 comments

African_Matt's picture
African_Matt
48 pencils

I'm not sure I get this one. The other two I understand, with the umbrella being indoors and the raincoat and boots hanging outside the house. Whats going on with this one? Is his house flooded so he needs boots? It took me ages to even come up with this assumption.

<>African_Element<>

Dev Kumar's picture
Dev Kumar
834 pencils

Poor analogy. The art guy made a spirited effort but there was little that could have been done for an idea which is basically wrong.

ricklongo's picture
ricklongo
1244 pencils

I like the insight, but the executions in this campaign have missed the mark by a large margin.

Bob08's picture
Bob08
749 pencils

It makes water from all sides.

JopyCunior's picture
JopyCunior
170 pencils

i'm sorry... i don't get it :(

ricklongo's picture
ricklongo
1244 pencils

Basically, the idea is the house has so many infiltrations that they need to use rain boots inside it.

JopyCunior's picture
JopyCunior
170 pencils

right. so we see the problem. i think it's shown in a way too obvious way.
thank you.

Guest's picture
Guest

Forzado.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

Didn't get it.

Guest's picture
Guest

i don't get it 2..

Guest's picture
Guest

ingenious consepto
boots to out of bed, great

Guest's picture
Guest

très bon

Guest's picture
Guest

el unico que vale la pena de los 3

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

ahhh the boots are like Pantuflas?? (don´t know it in engish).
Anyway, too forced.

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