Eliminates leaks and seepage.
Advertising Agency: BBDO Guatemala
Creative Directors: Armando Torres
Art Director / Copywriter: Armando Torres
Photographer: Raúl Pineda
Other additional credits: Adolfo Lazo (diseño gráfico y retoque), Jorge Pineda (diseño gráfico) y Carlos lara (producción)
Published: May 2009
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14 Comments
I'm not sure I get this one. The other two I understand, with the umbrella being indoors and the raincoat and boots hanging outside the house. Whats going on with this one? Is his house flooded so he needs boots? It took me ages to even come up with this assumption.
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Poor analogy. The art guy made a spirited effort but there was little that could have been done for an idea which is basically wrong.
I like the insight, but the executions in this campaign have missed the mark by a large margin.
It makes water from all sides.
i'm sorry... i don't get it :(
Basically, the idea is the house has so many infiltrations that they need to use rain boots inside it.
right. so we see the problem. i think it's shown in a way too obvious way.
thank you.
Forzado.
Didn't get it.
i don't get it 2..
ingenious consepto
boots to out of bed, great
très bon
el unico que vale la pena de los 3
ahhh the boots are like Pantuflas?? (don´t know it in engish).
Anyway, too forced.