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Signal: Sign

Signal: Sign
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Strong teeth.

Agency Name: JWT, Cairo, Egypt
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Director: Maged Nassar/Hesham Ellabban
Copywriter: Hesham Ellabban/Maged Nassar

Comments

Rusio's picture 326 pencils

This doesnt works for me.
Both, kids and dogs, can have a strong jaw or teeth.
But the kid is a kid and the dog is an animal.
Thumbs Down

Chris's picture 1855 pencils

original for toothpaste.

student brief

Beatboxer's picture 1523 pencils

Bah! The concept has been done too many times... and children won't start to bite everyone just because they have strong teeth. They would smile, instead! :D

Arisca's picture 164 pencils

totally agree.

addyhoch10's picture 2603 pencils

agree, they would smile and dance and enjoy their smile and smile even more.
only kids with ugly teeth bite people.

ivan's picture

Kids do bit on everything! :)

roman-schwienbacher.com's picture 1027 pencils

not my cup of tee

PaulyG_fill in the blank's picture 1154 pencils

This would only work for me if the copy said something about the kid 'teething', when it's known that kids are constantly chewing on things.

justpassingby's picture 1369 pencils

shouldnt it say "beware of the kid" instead of beware of kid.

Intersting look at toothpaste, i like the thought but i know for a fact that this wasnt done for the Egyptian market, first it would be in arabic and second there are only stray dogs in egypt.

Dick Huges's picture 939 pencils

Beware of the bad ads.

Sharp's picture 216 pencils

Gary Larson did it 12 years ago

ellehcimeo's picture 3536 pencils

so this is where the inspiration came from. awesome.

Jet Propulsion Lab's picture 10500 pencils

You're absolutely right!
Only it was "Beware of Doug".

ellehcimeo's picture 3536 pencils

LOL! i remember that one!

thirty6chambers's picture 1468 pencils

wow i thought it was going to say beware of dog because it looks like a beware of dog sign and then i read the end and it said kid and i was like omfg wtf happened brilliant lol i see what u did there. uh, what i meant was, this shit is horrendous.

Corona Raymaker's picture 549 pencils

ridicule. crétins!

V

Vive La Aducation!

Totto's picture 683 pencils

i could think similar at ninth grade.. whats the big deal..

Intelligent ads are the need of the hour.

inkfromthepen's picture 147 pencils

justpassingby had a previous comment (see JWT Johannesburg's 'Kleenex' submission) about the ad not reflecting the country. strange that I don't see a comment from him here about Arabic being the predominant language spoken in Egypt. Perhaps this ad is not truly reflecting Egyptian culture by not running in Arabic. Besides, I doubt the Signal target audience in Egypt would get this. Dogs are viewed as incredibly dirty in Arabian culture, so the client would NEVER allow a piece of communication with a reference to dogs - even by alluding to it by changing "Dog" to "Kid".

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