Signal Sensitive Toothpaste: Missile

When pain strikes.

Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura
Typographers: Alex Tan, Ang Sheng Jin
Art Buyer: Jacqueline Wong
Account Supervisor: William Dixon
Account Manager: Gareth Sheehy


cvchitale's picture
1404 pencils


morse's picture
16638 pencils

Fantastic art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture
2764 pencils

this is seriously kick ass work

they showed me a picture & i laughed
dignity has never been photographed

darkobosnar's picture
119 pencils


advertising ninja's picture
advertising ninja
602 pencils

Nice idea, great art, weak copy. And 99,9% ghost.

advertising ninja's picture
advertising ninja
602 pencils

It gives a generic message.. Sweets are bad for your teeth.

Eduardo Mergener's picture
Eduardo Mergener
134 pencils

I dont think thats the message. The ad is about sensible teeth and the pain you feel when drinking cold stuff in this condition.

pierrelastname's picture
2869 pencils

In my opinion, this style is already overused, not fresh....

Lazarus's picture
1538 pencils

Still amazed this kind of shit still gets finalists at Cannes.

kalpesh78's picture
2580 pencils

Stop complaining. Its a fantastic ad. If shit can take you to cann... I'm in.

ideas....30 minutes nahi toh free.

thedesignaddict's picture
5415 pencils

Fantastic campaign. Illustrations are incredible.

umuteroglu's picture
3 pencils

styling is amazing. actually using a straw isn't a missile but a patriot. actually a better option for sensitive teeth.
because it sends the liquid directly in to the mouth bypassing most of the teeth. recommended by dentists :)

certaintly's picture
4056 pencils

interesting visual, but rather dumb idea.

and get rid of the copy, dont need it.

mark3r's picture
1951 pencils

Seriously though, what the negative commentators are trying to say is: "Damn... I wish that were in my book!"

Good ads here.


Mike MacNeill's picture
Mike MacNeill
10 pencils

Nice idea. I liked it when we did it for Crest, only simpler.

Integrated Creative Director / Art Director | Brooklyn, New York |

thedesignaddict's picture
5415 pencils

Sorry, Mike. I way prefer this series to your Crest work.

Emanresu's picture
2150 pencils

Good illustration, but more is desired.

kleenex's picture
36314 pencils

Winner on the art.

toddy_drunkard's picture
50 pencils

Ninja boy what do you mean weak copy? It hardly needs copy. Got a shuriken stuck up where the sun don't shine?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

mind-blowing artwork.. LOVED IT

Love creating ads..

sseeppeehhrr's picture
6 pencils


Captain Mazda's picture
Captain Mazda
116 pencils

Great art.

jackblack's picture
2328 pencils

Been done before. As a matter of fact Guiness just did it. Even in Singapore no less. Come on guys, don't you see each other's work?

Davy jones's picture
Davy jones
40 pencils

agree.. panasonic also do the same art direction before...

Login.'s picture
73 pencils

Great idea!

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