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Comments (18)

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Highest Rated

inkfromthepen's picture
inkfromthepen
Activity Score 147

justpassingby had a previous comment (see JWT Johannesburg's 'Kleenex' submission) about the ad not reflecting the country. strange that I don't see a comment from him here about Arabic being the predominant language spoken in Egypt. Perhaps this ad is not truly reflecting Egyptian culture by not running in Arabic. Besides, I doubt the Signal target audience in Egypt would get this. Dogs are viewed as incredibly dirty in Arabian culture, so the client would NEVER allow a piece of communication with a reference to dogs - even by alluding to it by changing "Dog" to "Kid".

Rusio's picture
Rusio
Activity Score 326

This doesnt works for me.
Both, kids and dogs, can have a strong jaw or teeth.
But the kid is a kid and the dog is an animal.
Thumbs Down

Chris's picture
Chris
Activity Score 1985

original for toothpaste.

student brief

Beatboxer's picture
Beatboxer
Activity Score 1517

Bah! The concept has been done too many times... and children won't start to bite everyone just because they have strong teeth. They would smile, instead! :D

Arisca's picture
Arisca
Activity Score 164

totally agree.

addyhoch10's picture
addyhoch10
Activity Score 2592

agree, they would smile and dance and enjoy their smile and smile even more.
only kids with ugly teeth bite people.

ivan's picture
ivan

Kids do bit on everything! :)

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

not my cup of tee

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

This would only work for me if the copy said something about the kid 'teething', when it's known that kids are constantly chewing on things.

justpassingby's picture
justpassingby
Activity Score 1368

shouldnt it say "beware of the kid" instead of beware of kid.

Intersting look at toothpaste, i like the thought but i know for a fact that this wasnt done for the Egyptian market, first it would be in arabic and second there are only stray dogs in egypt.

Dick Huges's picture
Dick Huges
Activity Score 937

Beware of the bad ads.

Sharp's picture
Sharp
Activity Score 216

Gary Larson did it 12 years ago

ellehcimeo's picture
ellehcimeo
Activity Score 3516

so this is where the inspiration came from. awesome.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

You're absolutely right!
Only it was "Beware of Doug".

ellehcimeo's picture
ellehcimeo
Activity Score 3516

LOL! i remember that one!

thirty6chambers's picture
thirty6chambers
Activity Score 1464

wow i thought it was going to say beware of dog because it looks like a beware of dog sign and then i read the end and it said kid and i was like omfg wtf happened brilliant lol i see what u did there. uh, what i meant was, this shit is horrendous.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

ridicule. crétins!

V

Totto's picture
Totto
Activity Score 685

i could think similar at ninth grade.. whats the big deal..

Intelligent ads are the need of the hour.

inkfromthepen's picture
inkfromthepen
Activity Score 147

justpassingby had a previous comment (see JWT Johannesburg's 'Kleenex' submission) about the ad not reflecting the country. strange that I don't see a comment from him here about Arabic being the predominant language spoken in Egypt. Perhaps this ad is not truly reflecting Egyptian culture by not running in Arabic. Besides, I doubt the Signal target audience in Egypt would get this. Dogs are viewed as incredibly dirty in Arabian culture, so the client would NEVER allow a piece of communication with a reference to dogs - even by alluding to it by changing "Dog" to "Kid".

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