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inkfromthepen's picture
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justpassingby had a previous comment (see JWT Johannesburg's 'Kleenex' submission) about the ad not reflecting the country. strange that I don't see a comment from him here about Arabic being the predominant language spoken in Egypt. Perhaps this ad is not truly reflecting Egyptian culture by not running in Arabic. Besides, I doubt the Signal target audience in Egypt would get this. Dogs are viewed as incredibly dirty in Arabian culture, so the client would NEVER allow a piece of communication with a reference to dogs - even by alluding to it by changing "Dog" to "Kid".