Sierra Club of Canada: Eyes

Sierra Club of Canada: Eyes

Chemical pesticides poison more than pests. Go organic.

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Directors: Jeff McLean, Regan Fraser
Copywriter: Kristin Royan
Photographer: Blufish Studios
Published: December 2007

Your rating: None Average: 6.3 (35 votes)

Comments

i think its a weak idea.

rebel warrior's picture

love it.

very weak

the_capywriter's picture

could have been funnier. I like the one vomitting, most strong and clear.

It's seems like a little bit of a first idea, but I think they are pretty well done.
--
brandon

www.brandonknowlden.com

welcome to modern, trendy advertising. the "idea" can be razor thin, as long as you spend the cash on production.

http://mikelightman.com/blog

Any other ideas other than just lawn gnomes? C'mon!

execution could have been better

I love all these 'weak idea' and 'it could have been better', this is a great ad, people will engage with it.

Stop being so dismissive and tell us why it's 'weak' and how it 'could be better'.

amen brother, or sister.

these are good. it's clear and it communicates in the right way. I really don't see a problem here.

Hunter S.'s picture

Chemical pesticides poison more than pests. They poison garden gnomes? They ruin the paint on lawn decorations? If it's about poisoning kids, maybe the use of dolls or something would've spelled it out better for me.

Obviously.

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