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would make more sense if this was a fabric softener ad, since one doesn't hang things out to 'dry' with clothes pegs in the washing machine.
And lime green isnt exactly a colour one associates with clean. It might be Siemens' corporate colour, but it doesnt work in this context.
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No, I am not a media buyer.
genius. D&AD book entry for sure.
Forget it!
What an idea... but aren't you just about to dry the clothes in the visual? (the pegs and so) Did you show this to your mommy before publishing?:)
hey, this is not a washmachine ad.
Water purification system...
So the water has been 'washed' and put out to dry, get it?
love the visual, but no. I don't get it.
epica bronze 2008:
http://www.epica-awards.com/pages/results/2008/agency01354.html
I noticed a few other somewhat odd choices in there on top of this one. Must have been a tough year.
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No, I am not a media buyer.
Great waste of space.
i think it's pretty good.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
done two years ago by ddb istanbul.
http://www.ddb.com.tr/works/183.jpg
One more idea that have been done somewhere ... i believe this is a honest coincidence !
Very nice ... bravo
About the "greenish" tint of the ad... this is a technical problem with the one posted here. The actual ad, as published, doesent have this green tint.