Sidaction: Bed

AIDS is still advancing. Protect yourself.

Advertising Agency: EURO RSCG C&O, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Photographer: Cedric Delsaux
Published: October 2007

13 comments

sparkvisual's picture
sparkvisual
56 pencils

I actually think the "bed as coffin" concept has some power. But this execution is too literal and the copy nullifies any impact there might have been.

felipe manalich's picture
felipe manalich
25 pencils

This would have been an awesome - brutal outdoor.

felipe manalich's picture
felipe manalich
25 pencils

Kept on thinking for a couple of minutes:
Do the real thing in outdoor sites and you'll have an outdoor and media lion.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

Awesome, even better than the sacha waldman ones. oh blasphemy.

STONLEY's picture
STONLEY
60 pencils

kkkkkkkkkk

credosian's picture
credosian
272 pencils

ya right!

do this out door and u'll have people sitting eating popcorn all around it!

WHEN 'SEX' BECOMES THE CENTRAL IDEA--- the idea of 'AIDS' is lost!

its the most simple psychological concept people.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

me thinks's picture
me thinks
722 pencils

Awesome.

Yash Vora's picture
Yash Vora
48 pencils

The theme is powerful enough.. but the execution could have been more stark here. Also the man and his dog... unnecessary addition.

Blue's picture
Blue
41 pencils

Think about what TBWA paris did on the same subject (scorpion and spider), and you'll realise how bad this ad is.

thumbs down.

french paradox's picture
french paradox
28 pencils

Le one shot est très bien vu, je trouve. L'image est clean, rien à dire là-dessus. Je suis complètement d'accord avec mon prédecesseur : le concept rapprochant cause et effet est nickel chrome... Car le sida c'est toujours un peu ça : le sex funèbre ou funeste aurait dit Shakespeare (enfin je crois).
Pour ce qui est de la copie, je suis d'accord avec les précédentes remarqueS, je la trouve faible ou à côté de la plaque (ou de l'épitaphe) : l'idée ce n'est pas des croque-morts qui avancent mais bien l'acte sexuel qui est mortellement risqué. J'aurai plus vu un truc du genre "le réveil peut-être fatal ou faites l'amour pas la mort..." Et C&O veulent tjs pas me prendre comme copy... comprends pas moi !
POUR TOUS RENSEIGNEMENT CONTACTER FRENCH PARADOX AU 06 02 ............

Fussycat's picture
Fussycat
20 pencils

Clap clap clap. Great ad.

enzo.doc's picture
enzo.doc
73 pencils

wow

G Saks's picture
G Saks
39 pencils

Awesome.

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