AIDS is still advancing. Protect yourself.
Advertising Agency: EURO RSCG C&O, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Photographer: Cedric Delsaux
Published: October 2007
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Comments
I actually think the "bed as coffin" concept has some power. But this execution is too literal and the copy nullifies any impact there might have been.
This would have been an awesome - brutal outdoor.
Kept on thinking for a couple of minutes:
Do the real thing in outdoor sites and you'll have an outdoor and media lion.
Awesome, even better than the sacha waldman ones. oh blasphemy.
kkkkkkkkkk
ya right!
do this out door and u'll have people sitting eating popcorn all around it!
WHEN 'SEX' BECOMES THE CENTRAL IDEA--- the idea of 'AIDS' is lost!
its the most simple psychological concept people.
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
Awesome.
The theme is powerful enough.. but the execution could have been more stark here. Also the man and his dog... unnecessary addition.
Good idea, strong connection but... should have found a more
exact copy for that.
Think about what TBWA paris did on the same subject (scorpion and spider), and you'll realise how bad this ad is.
thumbs down.
I'm not sure. Having sex with an animal which/who can poison you - maybe more creative but too unrealistic, bizarre for me. What you see here: two distant moments merged together in one picture. When you are getting the disease and when you've already payed the price. I think this is smart. You don't care about AIDS because you don't really feel the connection between pleasure and death - so much time passes by... when a spider bites you it has immediate effect.
Le one shot est très bien vu, je trouve. L'image est clean, rien à dire là-dessus. Je suis complètement d'accord avec mon prédecesseur : le concept rapprochant cause et effet est nickel chrome... Car le sida c'est toujours un peu ça : le sex funèbre ou funeste aurait dit Shakespeare (enfin je crois).
Pour ce qui est de la copie, je suis d'accord avec les précédentes remarqueS, je la trouve faible ou à côté de la plaque (ou de l'épitaphe) : l'idée ce n'est pas des croque-morts qui avancent mais bien l'acte sexuel qui est mortellement risqué. J'aurai plus vu un truc du genre "le réveil peut-être fatal ou faites l'amour pas la mort..." Et C&O veulent tjs pas me prendre comme copy... comprends pas moi !
POUR TOUS RENSEIGNEMENT CONTACTER FRENCH PARADOX AU 06 02 ............
Clap clap clap. Great ad.
wow
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