Sidaction: Bed
AIDS is still advancing. Protect yourself.
Advertising Agency: EURO RSCG C&O, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Photographer: Cedric Delsaux
Published: October 2007
13 comments
I actually think the "bed as coffin" concept has some power. But this execution is too literal and the copy nullifies any impact there might have been.
This would have been an awesome - brutal outdoor.
Kept on thinking for a couple of minutes:
Do the real thing in outdoor sites and you'll have an outdoor and media lion.
Awesome, even better than the sacha waldman ones. oh blasphemy.
kkkkkkkkkk
ya right!
do this out door and u'll have people sitting eating popcorn all around it!
WHEN 'SEX' BECOMES THE CENTRAL IDEA--- the idea of 'AIDS' is lost!
its the most simple psychological concept people.
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
Awesome.
The theme is powerful enough.. but the execution could have been more stark here. Also the man and his dog... unnecessary addition.
Think about what TBWA paris did on the same subject (scorpion and spider), and you'll realise how bad this ad is.
thumbs down.
Le one shot est très bien vu, je trouve. L'image est clean, rien à dire là-dessus. Je suis complètement d'accord avec mon prédecesseur : le concept rapprochant cause et effet est nickel chrome... Car le sida c'est toujours un peu ça : le sex funèbre ou funeste aurait dit Shakespeare (enfin je crois).
Pour ce qui est de la copie, je suis d'accord avec les précédentes remarqueS, je la trouve faible ou à côté de la plaque (ou de l'épitaphe) : l'idée ce n'est pas des croque-morts qui avancent mais bien l'acte sexuel qui est mortellement risqué. J'aurai plus vu un truc du genre "le réveil peut-être fatal ou faites l'amour pas la mort..." Et C&O veulent tjs pas me prendre comme copy... comprends pas moi !
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Clap clap clap. Great ad.
wow
Awesome.