SHS: Woman
Fight sleep for 24/7 fun.
SHS. Clothes for good habits.
Agency: JWT, Paris, France
Copywriter: Luissandro Del Gobbo
Art director: Giovanni Settesoldi
Photographer: Riccardo Bagnoli
Retoucher: Claudio Luparelli
Fight sleep for 24/7 fun.
SHS. Clothes for good habits.
Agency: JWT, Paris, France
Copywriter: Luissandro Del Gobbo
Art director: Giovanni Settesoldi
Photographer: Riccardo Bagnoli
Retoucher: Claudio Luparelli
5 comments
That’s my girl, set ‘em up with a few jabs from the right.... and then BAM! Out’a nowhere comes the Left hook. and quite a hook it is..
nice reversal of logic, humorous, wrong product.
mit-u )
<<>><<
...
I never found fighting sleep fun.
nice ad. doesnt go with what their selling.
agree. can't find fighting sleep. doesnt go with the product
sometimes is not the product insight great to show ,
so u can looking for a consumer insight too, to catch their attention.