SHS: Goodbye Innocence, Girl

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Artout - Claudio Luparelli - Ajeje
Photographer: Riccardo Bagnoli

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14 comments

JamurPutih's picture
JamurPutih
263 pencils

nice art direction!

end of joy, enjoy

Have Heart's picture
Have Heart
922 pencils

Nice visual idea, stunning art-direction.

otto54's picture
otto54
381 pencils

very good concept and amazing artdirection.
Bravi ragazzi.

kon's picture
kon
118 pencils

Bravi, bravi, bravi.

Yokel's picture
Yokel
604 pencils

Not sure this is talking to the target group. I don't think teenagers even want to be reminded that they were once into teddies and fairy tales &c.

Bauducco's picture
Bauducco
297 pencils

Maybe you´re right, but teenagers definitely like to show that they are not into that kind of stuff anymore.

Brainsugar's picture
Brainsugar
1577 pencils

Yokel! Who cares about the target, now? The only thing is to have an idea and to show it here.

rcpalhares's picture
rcpalhares
9 pencils

http://www.ccsp.com.br/_img/full/novo/16182.jpg

You may say that it´s different. Don´t think you´ll convince me.

The copy is: "Your life has brought you here."

fractalrene's picture
fractalrene
1506 pencils

The brazillian is better. It has more to see, not just one kind of memories and it has more show... Superb production.

Spanky's picture
Spanky
4887 pencils

embrace your inner slut

Rog's picture
Rog
6094 pencils

I maybe be a parent but... wtf?
Child's toys leading down to a 'Hoey' logo.
Disturbing. ;(

>>>> That's not an ad. THIS is an ad.

mayhem's picture
mayhem
126 pencils

Nice idea. Target audiences (teenagers) would like this. They like to be a bit rebellious. And although they got the money from their parents, but they buy their own clothes.

jennywhx's picture
jennywhx
1142 pencils

the bear looks really sad.....:(

SilentLucidity's picture
SilentLucidity
10 pencils

This is so-o-o Fab! I so Connect with this!

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