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Boy

Agency: 
Published/Aired: 
March 2008
Description: 

Goodbye innocence.

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli / Artout

Comments (13)

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Highest Rated

Darko's picture
Darko
Activity Score 25

Come on, the reflection in the mirror looks completly off.
When you look at the dwarf-devil cords, they almost touch the border
of the carpet, while the "teen" is standing near the border with
cords from his head that goes up instead of down. There is even a bit
of carpet missing in the reflection (not to mention a shoe or a piece
of his pants)...

At first I thought this was an ad for a new game console. Simply retarded.

Ad_Man's picture
Ad_Man
Activity Score 826

I don't like the reflection, it doesn't seem correct. And I think, and hope, that my dirtiest conscience doesn't look like that.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

somethings terribly wrong here...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Alistair C.'s picture
Alistair C.
Activity Score 692

the reflection is bad; the devil (or whatever) controling the boy with a sort of organic gamepad is too much.
And a tempting old lady? ugly... and not funny.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I have no problem with the execution, it's as well done as this kind of thing can be. Very decent idea.

But this would have worked really well withouth the ikky gamepad thing, and it even works without the devil the two word copy pretty much sells it.

www.jpmountford.com

Wordnerd's picture
Wordnerd
Activity Score 6692

what is this??

gulli's picture
gulli
Activity Score 105

Un nano camuffato da diavoletto che fa fare cose orribili/disgustose alle persone da lui controllate con un joypad PS2? Complimenti, è veramente pessima, incomprensibile, priva di comunicazione, inutile.
Vive congratulazioni a chi riesce a portare avanti la creatività italiana con la lungimiranza di un ginocchio.

indrek's picture
indrek
Activity Score 163

???????

adgourmet's picture
adgourmet
Activity Score 81

simply bad

ragecg's picture
ragecg
Activity Score 73

...and AGAIN, another 9 foot tall "Teen".
simply retarded.

Were the models cheap? ...or do they not care about their market at all?

DarkSide's picture
DarkSide
Activity Score 1066

I disagree that it´s a bad idea, bur I understand that it generates a lot of weirdness and almost hate in the comments.

I like it.
It´s better than 80% of the ads that are in this www

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

There's something to be said about this whole iconoclastic cookie cutter buster of an idea which only appeals to a certain set.

Gorgeous looking ad, though...

curious's picture
curious
Activity Score 34

so, the clothes are fit for teen gigolos.
As if d ugly devil is not enuff, u gotta spoil it wif an old lady wif a fetish for platform shoes.(either that or she has a habit of showering wif her platforms) Btw, r those frm SHS as well? Go figure.

Darko's picture
Darko
Activity Score 25

Come on, the reflection in the mirror looks completly off.
When you look at the dwarf-devil cords, they almost touch the border
of the carpet, while the "teen" is standing near the border with
cords from his head that goes up instead of down. There is even a bit
of carpet missing in the reflection (not to mention a shoe or a piece
of his pants)...

At first I thought this was an ad for a new game console. Simply retarded.

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