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Because there are already enough ways to kill your idea.

Advertising Agency: Fuel Lisbon, Portugal
Creative Directors: Pedro Bexiga
Art Director: Pedro Bexiga
Copywriter: Marcelo Lourenço
Illustrator: Scott C.
Retoucher: SniperShot
Published: November 2008

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13 comments

Guest's picture
Guest

idea: titanic and ice berg idea killer: cliche

snolet's picture
snolet
104 pencils

"A good idea and an anonymous guest commenter" Because there are already enough ways to kill your idea.

Ad_Man's picture
Ad_Man
828 pencils

good one.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

dude/chick...nice.

Guest's picture
Guest

ahahah! true!

Guest's picture
Guest

idea sinked

dsutula's picture
dsutula
29 pencils

The BEST way to make something stick is to take something familiar and tune it to your message. Brilliant. (And anyone who has ever been in the ad industry knows this situation well and can relate. very good. BTW: Cliche is cliche because it resonates with people.

Guest's picture
Guest

Liking on this ad. Mr. award man to watch and to gold it with pencil in showing book.
All ad on campain is fancy time and nice.
Bringing happiness to mouth and lol in looking.
Art, it gud and pleasing.

dun nice to all peoples who making ad.

Grrrr's picture
Grrrr
1951 pencils

Love the copy. Pleaze do right more, deer Guest commenter.

Guest's picture
Guest

Wow.

I'm also just a guest but seriously, this is like a joke.

Guest's picture
Guest

Recommendation

eject's picture
eject
69 pencils

Excelente campaña
h

Guest's picture
Guest

CREATIVE MIND EAISLY EXPLORE .... hOW TO KILL AN IDEA.
very creative effort.

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