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Shorinkan Karate: Women
Advertising Agency: Loud, North Sydney, Australia
Creative Director: Andy Firth
Art Director: Darren Seddon
Copywriter: Joe Van Trump
Photographer: Mark Mawson
Model maker: Ben Trowse
Published: July 2008
Comments
cool idea, but why so ugly feet and fingers?
That's what happens when you apply nail polish while doing a roundhouse kick to the head.
www.storytellerscreative.com
Cause this is supposed to be a regular foot, from a regular woman, not a feet model type.
It works for me, even if it's not that pretty.
I never eat a Whopper like to the photos, but that's OK. I don't want to see an ugly hamburger in the menu.
Sometimes an advertising have to be less realistic.
With a good photo and retouch, this karate ad will be, at least, pretty. Trust me.
By the way, the regular women feet that I know don't look like this.
I would like to see more 'karate for kids' executions as a campaign. Don't really like this one.
This feet give me creeps.
The old karate school ad, how original.
arr ... I don't get this.
It's a feet of a woman, usually they do this after they polish their nails while waiting the polish to dry. And, this is an ads for a karate class for... women.
Idea is fragile
i like it.
love anything creative
http://addot.blogspot.com/
agree with cmotan
Let me see... Are you saying women are idiots? Polishing their nails while waiting to exercise? If you wanted to say that this is a karate school for men what would you show?A man scratching his balls or drinking some beer before entering the tartan? And you're using a realistic foot because you think you say a realistic story. Man, youre so far out from women.
Wow.
I don't think they're saying women are idiots. This ad is for "self-defense" lessons which means that all kinds of women could join. Even the more vain ones, house wifes, etc.
The idea is just ok. The execution is poor though.
...A man scratching his balls ... hahaha.
you got us man there Dupont.
I started to try picture myself practicing a chop or hihg kick and scratching my balls at the same time... ouch!
On the ad, this is really boring... the creative uses the most obvious connotation for a woman hnce looses that special wow factor. 2/10
Excsuse me Onestepahead,it's not only an obvious connotation (what's the first thing you think about a woman:polishing her nails.Ok).It's a stereotype. But that's another story.
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