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Comments (25)

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Highest Rated

talay's picture
talay
Activity Score 266

very very good... well done

M´AD MAX's picture
M´AD MAX
Activity Score 195

well done guys

Rekker's picture
Rekker
Activity Score 123

a lot of green in dubay since last time ;-)

vwray81's picture
vwray81
Activity Score 256

Seeing this ad just put a smile on my face. Well done.

512's picture
512
Activity Score 212

lovely! I will show it to my dog!

Nhanha's picture
Nhanha
Activity Score 108

really?

bknowlden's picture
bknowlden
Activity Score 3647

I'm with you, what's remotely compelling about this?

vurtomatic's picture
vurtomatic
Activity Score 364

I love dogs; this puts a smile on my face. So it's totally compelling.

FlyingDogs's picture
FlyingDogs
Activity Score 968

I loooove dogs and I can totally identify with wanting to show these ads to a dog.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I wasn't sold on the strategy/concept of the ads, either. Until I read your comment and the one above you.

It is, after all, communicating to "human" dog owners. If the campaign makes the target feel good about the message and form a relationship with the brand, then the campaign, for all intents and purposes, is a success.

Here's a little bit of professional copywriting advice:

"When dogs eat well, they dream well." - That's a strategy statement.
"Dogs that eat well, dream well." - That's an ad copy. Keep it short!

Tincho's picture
Tincho
Activity Score 1093

I love these, nice work.

sold's picture
sold
Activity Score 3305

best of 3.
congrats!

hawkline's picture
hawkline
Activity Score 89

effin great.

salamandos's picture
salamandos
Activity Score 1947

the idea is nice, the line should be better and shorter.

James Dean's picture
James Dean
Activity Score 18

This great work. It may be just me but i think it looks a little bit fake as it gets further away. That is just my opinion.

Rajib's picture
Rajib
Activity Score 369

Very Nice...

Signe_S's picture
Signe_S
Activity Score 357

That´s funny. Like the photo!

alegna's picture
alegna
Activity Score 59

im just a newly graduat and i really love advertisng....very much...but i cannot get the idea of this ad...please somebody tell me what its all about?! but i fing the ad cute and funny... its very imaginative ..

thanks!!!!!

//alegna

Have Heart's picture
Have Heart
Activity Score 922

Great thought!

kingzeus's picture
kingzeus
Activity Score 260

yep...very nice... ohh lovely..

"you are valued for your value so be valuable..."

DA_COPY's picture
DA_COPY
Activity Score 50

This is original, new ad. A new way to speack about dog food. I like it a lot.
And... Salamandos: the line doesn't have to be short. It has to be clear. So it is.
Great job.

salamandos's picture
salamandos
Activity Score 1947

it's not elegant enough i think.. i am not a copywriter..but sth. like "for nice dog dreams" would have been better in my opinion.

but_why's picture
but_why
Activity Score 280

Or, 'what dogs dream of'

but_why's picture
but_why
Activity Score 280

Oh hang on, it's about ensuring your dog can have a good sleep so it can have some lovely dreams, or nightmares (whichever come along 1st). Right?

pietmiller's picture
pietmiller
Activity Score 100

When dogs eat well, they dream well? What kinda wisdom is that? Do they even have dogs at Dubai? Aren't they haram or something?

talay's picture
talay
Activity Score 266

very very good... well done

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