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10 comments

Ney Frances's picture
Ney Frances
660 pencils

this is what not to do with a shoe ad!

is there life before death?

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Its not a shoe ad its a pretty demm good ad for a market that sells shoes

Ney Frances's picture
Ney Frances
660 pencils

what??? so you are assuming that the market sells precious shoes.
Use the metaphore product/treasures/precious stones is the oldest idea ever, and is first idea too!

is there life before death?

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Im just saying its not an ad for a brand of shoes. Its for a market that sells a lots of brand of shoes.

The insight its not on the shoe, its on the quest.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

No man, use your brain, its not that the market sells precious shoes, its that it sells shitloads of shoes, and you can search for the one thats perfect for you, hence 'quest' for your 'treasure'.

So the metaphor is different for you now eh?

Too quick to slander everything, too slow to use your noodle.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

:

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Isn't it for a place called Shoe Mart? And all the 'treasures' are shoes. So, I have to disagree with Juan, this is an ad for shoes, perhaps not a specific brand, but it's sellin shoes.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
143 pencils

Yes, is for a market that sells shoes, so the design or brand of the shoe, dosnt matter.

Its about the quest, come and find our treassures.

Its a about the market that sell shoes, not about shoes.

elmikel's picture
elmikel
1147 pencils

I like it. Nice art direction and I think the execution is a different approach compared to all the old ads for shoes.

BTW, I think the last one with the boat is the best.

Davosk's picture
Davosk
4833 pencils

Aren't we a bit sick of seeing over exaggerated, overly art directed and tooo much photography in a fashion ad?
Diesel has covered it.

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