Shock and Soul: Shop

Silk Dress
Coming Soon
Shock and Soul
Vintage Clothing

Advertising Agency: Rainey Kelly Campbell Roalfe / Y&R London, UK
Creative Directors: Mark Roalfe, Damon Collins
Art Director / Copywriter: Joe Fitzgerald, Kim Hutcheson
Photographer: John Short
Typographer: Ryan Self

June 2010


gioborde's picture
1387 pencils



thedesignaddict's picture
5403 pencils

Oh man. This is a ripper. Love it.

Guest's picture

This is a sad, sad, sad ad. As funny as A Clockwise Orange. Morals aside (although it is hard to do so), who would buy from them? Jesus.

Guest's picture

oh get over yourself. this is funny.

Guest's picture

It's offensive, low standard of humour. And this is coming from someone in ownership of dark and dry wit. Very disappointed, I normally like this agency's work too..

JustinCarrasquillo's picture
557 pencils

Love it!

hal9000's picture
192 pencils

interesting ad.

Guest's picture

Deeply offensive. Wit doesn't compensate for morally vacuity of this level.

Ad_me's picture
80 pencils

Hilarious... look death in the face and laugh.

Guest's picture

no, you are looking at someone else's death and laughing. big difference.

velle's picture
1550 pencils

'look death in the face and laugh'

LOL. best line evah

akshaysrikar's picture
420 pencils

i don understand why some people are offended by this ad.

its funny, it really is, a bit sad but funny. thats reality.

plus, im really tired of seeing over-the-top-hot-models-who-normal-people-can-never-be, in fashion ads.

change is good, and this shit is funny.

Guest's picture

what is funny? that you will be able to buy that dead ladies dress soon? i find this ad lame.
Even made me for the first time in my life to even think that vintage clothings might be of dead people, not just warn out.

akshaysrikar's picture
420 pencils

it doesn't have to be the dress she's wearing, but the one's in her closet or something. u get the point...

and ma8 u are taking the message way too literal and serious. jus enjoy the funny part..

Guest's picture

It mocks elderly people as nothing but clothes racks for ironic kids.

Post a pic of your grandmother so we can laugh at her and talk about what we will do with her clothes once she's dead. Hopefully soon. Get it?

Guest's picture

truly agreed

velle's picture
1550 pencils

'this shit is funny'
you said it :)

Maximusprime's picture
26 pencils

i thought its quite risky, i liked it, lots.

"It mocks elderly people as nothing but clothes racks for ironic kids. " - that seems a bit depressing and sad, i dont see this ad like that :s

kondensofke's picture
336 pencils

it really makes you look, but that's insulting, too

Guest's picture

these are not great at all, and somehow those creatives cannot think of any better for the brief. so sad

kholm's picture
69 pencils

Its disturbing. In a good way!

CuriousPencil's picture
4225 pencils

On balance, this is a clever campaign that isn't afraid to raise the hackles of the people who get offended by it. I think they probably avoided censure by the UK's advertising body because of the client's name. If the same campaign was run for Oxfam, or a similar charity shop, it would cause outrage and never see print. But it's for 'vintage' rather than 'second-hand' or 'charity' clothes. So however much it might rankle, it's been positioned for its audience, with a tongue-in-cheek cruelty that is no doubt excused as 'part of the brand's modern and ironic youthfulness.' Still cruel though, but I like it.

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