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Obama

Agency: 
Published/Aired: 
December 2010
Description: 

Puts even your worries to sleep.

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak
Creative Directors: Talha Bin Mohsin, Mahesh Parab
Art Directors: Mahesh Parab, Prashant Kandalkar
Copywriters: Talha Bin Mohsin, Vilsen Gonsalves
Illustrator: Nithin Rao Kumblekar

Comments (25)

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Highest Rated

Sonali Sharma's picture
Sonali Sharma
Activity Score 9

smart concept, well illustrated

shortafella's picture
shortafella
Activity Score 1063

lame concept. nice illustration but unfortunately this can't make the ad good.

morse's picture
morse
Activity Score 17364

I disagree. I think getting a good nights sleep free from worries is the primary benefit of a mattress. It's good strategy and execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dadada's picture
dadada
Activity Score 1720

Right! just an execution point, it would be better if his enemies haven't a good sleep too because they haven't the same mattress. But the ad is very nice, and great illustration! Bravo!

Everybody is creative, be yourself.

mdb1974's picture
mdb1974
Activity Score 411

Of the three I like this one. Sexual themes have a connotation of their own in the context of sleeping and dreams that distract from the message.

luispiter's picture
luispiter
Activity Score 2756

i love the concept... its amsome

theanc's picture
theanc
Activity Score 2783

Great illustration.

Pankefir's picture
Pankefir
Activity Score 22

I agree with morse funny and good concept

kleenex's picture
kleenex
Activity Score 43337

I love the concept

Billoughsby's picture
Billoughsby
Activity Score 5144

With Morse on this one also. Instant relay of meaning between concept and viewer. (Of these three ads, the Paris Hilton one seemed weakest.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

gigacarol's picture
gigacarol
Activity Score 68

Nice work on the illustrations.

aMm's picture
aMm
Activity Score 60

good illustration and concept.....

aMm

kalpesh78's picture
kalpesh78
Activity Score 2578

good execution but the concept is very basic. nothing great.

ideas....30 minutes nahi toh free.

Lazarus's picture
Lazarus
Activity Score 1536

Not horrible.

jackblack's picture
jackblack
Activity Score 2350

More of the same.

MindDigger's picture
MindDigger
Activity Score 91

great, and pinpoints the principal worries of Israel, so people feel concerned about this ad. good use of geopolitical context

shahidali's picture
shahidali
Activity Score 4069

loved it. Will break the clutter.

shahid

mireia's picture
mireia
Activity Score 356

whats the product?

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Great concept and very well executed!

And then GOD said...
Let there be creativity!!!

sharma.parool's picture
sharma.parool
Activity Score 8

Well..it did make me think...and smile.

dadada's picture
dadada
Activity Score 1720

very nice, and great illustration! Bravo!

Everybody is creative, be yourself.

wildbore's picture
wildbore
Activity Score 749

ha ha good job guys. well done!

imagineit's picture
imagineit
Activity Score 550

Great illustrations. But I have to agree that Obama's nightmares should not be sleeping either!

Glut's picture
Glut
Activity Score 3937

Another ad

Jupiter's picture
Jupiter
Activity Score 547

cool:-)

commenting just to gather more pencils:-)

Sonali Sharma's picture
Sonali Sharma
Activity Score 9

smart concept, well illustrated

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