Shivam Handloom Deep Sleep Mattresses: Obama

Puts even your worries to sleep.

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak
Creative Directors: Talha Bin Mohsin, Mahesh Parab
Art Directors: Mahesh Parab, Prashant Kandalkar
Copywriters: Talha Bin Mohsin, Vilsen Gonsalves
Illustrator: Nithin Rao Kumblekar
Published: December 2010

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25 comments

1055 pencils

shortafellaFriday, February 4, 2011 - 09:16

lame concept. nice illustration but unfortunately this can't make the ad good.

http://www.behance.net/shortafella

11495 pencils

morseFriday, February 4, 2011 - 10:52

I disagree. I think getting a good nights sleep free from worries is the primary benefit of a mattress. It's good strategy and execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

1723 pencils

dadadaMonday, February 7, 2011 - 04:16

Right! just an execution point, it would be better if his enemies haven't a good sleep too because they haven't the same mattress. But the ad is very nice, and great illustration! Bravo!

Everybody is creative, be yourself.

421 pencils

mdb1974Friday, February 4, 2011 - 11:00

Of the three I like this one. Sexual themes have a connotation of their own in the context of sleeping and dreams that distract from the message.

2752 pencils

barcreativo.comFriday, February 4, 2011 - 11:26

i love the concept... its amsome

www.barcreativo.com

2764 pencils

theancFriday, February 4, 2011 - 12:28

Great illustration.

http://www.augustocorreia.com.br

22 pencils

PankefirFriday, February 4, 2011 - 12:53

I agree with morse funny and good concept

15790 pencils

kleenexFriday, February 4, 2011 - 13:26

I love the concept

5103 pencils

BilloughsbyFriday, February 4, 2011 - 13:50

With Morse on this one also. Instant relay of meaning between concept and viewer. (Of these three ads, the Paris Hilton one seemed weakest.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

68 pencils

gigacarolFriday, February 4, 2011 - 21:39

Nice work on the illustrations.

Need illustration? http://cargocollective.com/carolinapontes

60 pencils

aMmFriday, February 4, 2011 - 23:23

good illustration and concept.....

aMm

2525 pencils

kalpesh78Saturday, February 5, 2011 - 02:29

good execution but the concept is very basic. nothing great.

ideas....30 minutes nahi toh free.

1392 pencils

LazarusSaturday, February 5, 2011 - 02:58

Not horrible.

1822 pencils

jackblackSaturday, February 5, 2011 - 03:03

More of the same.

91 pencils

MindDiggerSaturday, February 5, 2011 - 11:46

great, and pinpoints the principal worries of Israel, so people feel concerned about this ad. good use of geopolitical context

4056 pencils

shahidaliSunday, February 6, 2011 - 00:53

loved it. Will break the clutter.

shahid

315 pencils

mireiaSunday, February 6, 2011 - 13:04

whats the product?

1228 pencils

the_lizard_kingMonday, February 7, 2011 - 01:54

Great concept and very well executed!

And then GOD said...
Let there be creativity!!!

8 pencils

sharma.paroolMonday, February 7, 2011 - 04:01

Well..it did make me think...and smile.

1723 pencils

dadadaMonday, February 7, 2011 - 04:17

very nice, and great illustration! Bravo!

Everybody is creative, be yourself.

755 pencils

wildboreMonday, February 7, 2011 - 07:06

ha ha good job guys. well done!

548 pencils

imagineitMonday, February 7, 2011 - 09:27

Great illustrations. But I have to agree that Obama's nightmares should not be sleeping either!

4083 pencils

GlutMonday, February 7, 2011 - 12:27

Another ad

549 pencils

JupiterThursday, February 10, 2011 - 05:56

cool:-)

commenting just to gather more pencils:-)

9 pencils

Sonali SharmaFriday, February 11, 2011 - 04:23

smart concept, well illustrated

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