Shivam Handloom Deep Sleep Mattresses: Obama

Puts even your worries to sleep.

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak
Creative Directors: Talha Bin Mohsin, Mahesh Parab
Art Directors: Mahesh Parab, Prashant Kandalkar
Copywriters: Talha Bin Mohsin, Vilsen Gonsalves
Illustrator: Nithin Rao Kumblekar
Published: December 2010

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25 comments

shortafella's picture
shortafella
1059 pencils

lame concept. nice illustration but unfortunately this can't make the ad good.

morse's picture
morse
15714 pencils

I disagree. I think getting a good nights sleep free from worries is the primary benefit of a mattress. It's good strategy and execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dadada's picture
dadada
1719 pencils

Right! just an execution point, it would be better if his enemies haven't a good sleep too because they haven't the same mattress. But the ad is very nice, and great illustration! Bravo!

Everybody is creative, be yourself.

mdb1974's picture
mdb1974
411 pencils

Of the three I like this one. Sexual themes have a connotation of their own in the context of sleeping and dreams that distract from the message.

luispiter's picture
luispiter
2756 pencils

i love the concept... its amsome

theanc's picture
theanc
2778 pencils

Great illustration.

Pankefir's picture
Pankefir
22 pencils

I agree with morse funny and good concept

kleenex's picture
kleenex
27210 pencils

I love the concept

Billoughsby's picture
Billoughsby
5091 pencils

With Morse on this one also. Instant relay of meaning between concept and viewer. (Of these three ads, the Paris Hilton one seemed weakest.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

gigacarol's picture
gigacarol
68 pencils

Nice work on the illustrations.

aMm's picture
aMm
60 pencils

good illustration and concept.....

aMm

kalpesh78's picture
kalpesh78
2580 pencils

good execution but the concept is very basic. nothing great.

ideas....30 minutes nahi toh free.

Lazarus's picture
Lazarus
1502 pencils

Not horrible.

jackblack's picture
jackblack
2261 pencils

More of the same.

MindDigger's picture
MindDigger
91 pencils

great, and pinpoints the principal worries of Israel, so people feel concerned about this ad. good use of geopolitical context

shahidali's picture
shahidali
4063 pencils

loved it. Will break the clutter.

shahid

mireia's picture
mireia
309 pencils

whats the product?

the_lizard_king's picture
the_lizard_king
1259 pencils

Great concept and very well executed!

And then GOD said...
Let there be creativity!!!

sharma.parool's picture
sharma.parool
8 pencils

Well..it did make me think...and smile.

dadada's picture
dadada
1719 pencils

very nice, and great illustration! Bravo!

Everybody is creative, be yourself.

wildbore's picture
wildbore
749 pencils

ha ha good job guys. well done!

imagineit's picture
imagineit
552 pencils

Great illustrations. But I have to agree that Obama's nightmares should not be sleeping either!

Glut's picture
Glut
3947 pencils

Another ad

Jupiter's picture
Jupiter
547 pencils

cool:-)

commenting just to gather more pencils:-)

Sonali Sharma's picture
Sonali Sharma
9 pencils

smart concept, well illustrated

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