October 2007



More filling than you imagine.
Ana Maria Mini Cake

Advertising Agency: McCann Erickson Brazil, Sao Paulo, Brazil
Creative Directors: Adriana Cury, Danilo Janjácomo, Danilo Martins
Art Director: Fernando Reis
Production Manager: Ricardo Ramos
Account Executives: Vera Silvieri, Isa Degaspari
Copywriter: Marcelo Padoca
Illustrator: Stephen Biesty

Comments (14)

Log in or register to post comments
lsadunb's picture
Activity Score 571

Good Campaign!

mikepants2005's picture
Activity Score 504


kurtberengeiger's picture
Activity Score 7318

But Mike, it's mildly amusing! ;)

De Qasim's picture
De Qasim
Activity Score 61

What is this.....Its not comfortable to understand.......

kre8's picture
Activity Score 989

there is more inside it than you think there is, like the boat.
comfortable now?

De Qasim's picture
De Qasim
Activity Score 61

Yes i understand but i think Clients need 100 years to understand

dannieg's picture
Activity Score 50

ahhhhhh ... i'm too very slow... my initial look at it was that someone on the boat was eating it (since it has the google mapish location pointy thinggy) and couldn't get why everything was sliced ... but it all make sense now :)

Salet's picture
Activity Score 288

I agree. That pointer makes you think it's a person eating it. If they made a little change to that it would be a lot more clear.

twelve_noon's picture
Activity Score 617

nice idea, even better execution and really standing out in the category

seba-romero's picture
Activity Score 37

Yes, nice execution exept they didn't make all those illustrations. I have a book I bought like 15 ago years about different structures and how they are inside, and these illustrations and a lot more came on that book. I guess they are paying for using them anyway...

twelve_noon's picture
Activity Score 617

even better. smart of them...

adrianapr's picture
Activity Score 1254

besides, it's quite an illustration...
i think it's a fresh concept, interesting to look at, and you can tell there's a lot of thought behind this idea.

loquillo's picture
Activity Score 4

Ads like this are cannes winners for sure. I love the concept, art direction, it´s fresh... but I´m not sure if common people will understand them so easy, and the most important, they really will get connection to the idea and will buy them? I repeat, I´m not sure...

Artchique's picture
Activity Score 166

::singing:: "I wanna live like common people, I wanna do whatever common people do."