Shinola: Frankenstein

Shining shoes for 80 years.

Advertising Agency: H2O Group Guatemala
Creative Director: Julio Orozco Lanena
Art Director: Nelson Hernández
Copywriter: Julio Orozco Lanena

Comments

623 pencils

sumsum | Wed, 2008-07-23 08:44

wow! shining even in the dark...

62 pencils

copyanalysis | Wed, 2008-07-23 08:58

Done

46 pencils

partho | Wed, 2008-07-23 09:43

really very bad!!..and so dated!

look who's watching!

49 pencils

Finamerican | Wed, 2008-07-23 13:18

Is it wrong to use vintage images for a "history" campaign? I thought it was hilarious when I got it.

832 pencils

monicamexico | Wed, 2008-07-23 10:44

Don't get it.

713 pencils

Frits Harkema | Wed, 2008-07-23 10:57

We have to ad shoe shine to the hot food, condoms, diet products, travel agencies and budget hotels.

394 pencils

ackattak | Wed, 2008-07-23 12:42

These make no sense. At all.

401 pencils

CGilb09 | Wed, 2008-07-23 12:59

What....?

316 pencils

Neil Levy | Wed, 2008-07-23 13:49

i don't know if that's totally true about hot foods, condoms, diet products, travel agencies and budget hotels. no doubt you're right in that a lot of work has been done in those categories but in a way, it's almost more of a challenge to do something great. so if you do, you can be a hero. and of course, people will think it was easy and disrespect you for it because they'll think "i could have done that".

that said, i don't know how i feel about these ads. i guess they're alright. they're certainly simple. but i think there's a bigger idea out there than "wow what a shine."

neil levy

704 pencils

Audrius Kubrik | Wed, 2008-07-23 14:59

at least it's artsy and brave. not exactly my cup of tea aesthetics or consumer wise though... but the SHINE is in the product, so nothing wrong with that

74 pencils

Age | Wed, 2008-07-23 19:03

Nice photos.

Age
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