Shinola: Frankenstein

Shinola: Frankenstein

Shining shoes for 80 years.

Advertising Agency: H2O Group Guatemala
Creative Director: Julio Orozco Lanena
Art Director: Nelson Hernández
Copywriter: Julio Orozco Lanena

Your rating: None Average: 1 (5 votes)

Comments

wow! shining even in the dark...

Done

really very bad!!..and so dated!

look who's watching!

Is it wrong to use vintage images for a "history" campaign? I thought it was hilarious when I got it.

Don't get it.

We have to ad shoe shine to the hot food, condoms, diet products, travel agencies and budget hotels.

These make no sense. At all.

What....?

Neil Levy's picture

i don't know if that's totally true about hot foods, condoms, diet products, travel agencies and budget hotels. no doubt you're right in that a lot of work has been done in those categories but in a way, it's almost more of a challenge to do something great. so if you do, you can be a hero. and of course, people will think it was easy and disrespect you for it because they'll think "i could have done that".

that said, i don't know how i feel about these ads. i guess they're alright. they're certainly simple. but i think there's a bigger idea out there than "wow what a shine."

at least it's artsy and brave. not exactly my cup of tea aesthetics or consumer wise though... but the SHINE is in the product, so nothing wrong with that

izmild's picture

izmild
http://uniquetvcomm.blogspot.com
at least for grap attention...

please, don't tell me these are reflections coming from shoes again.

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