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Shine 3: Guns of the World

Shine 3: Guns of the World
Your rating: None Average: 8.2 (5 votes)

A poster for Shine 3, that is not just another advertising course.

Agency: Lucideas, Malaysia
Creative Director: Melissa Chan, Kelvin Long
Art director: Izmady Bin Md Isa
Copywriter: Lenny Foo, Jeremy Paran Labang
Couldn't have been possible without: Zac Labang

19 Comments

the_ashlands's picture 1396 pencils

this kinda sucks...especially considering its an ad agencies ad.

squirrely's picture 316 pencils

bad.

kandi's picture 204 pencils

The agency should turn the guns on themselves.

kunji@adsoftheworld.com's picture 2 pencils

Its actually for an advertising course, not an ad for the agency. if you read the copy at the bottom.

cyrusmuller's picture 12 pencils

this is fun and cool, and why cant most of you morons take this as a fun ad and get on with life. Seriously. And most of the jerks don't event take the time to read the ad before posting comments about how bad it is. Coming from the industry, there have been many times i wish i had a gun at those meetings with clients! so this is a tongue-in-cheek ad for a training course. Nice job ya'll! :o)
--
Lance K Muller

-----
Lance K Muller

justpassingby's picture 1372 pencils

absoloutley fooking brilliant

Desi's picture 1052 pencils

Take 'guns of the world'. Scan one page, photoshop in your agency logo and you have an ad.
Too forced.

luciver's picture 4 pencils

should an ad considered great if it has been made through complicated process?
we are not rocket scientists. Life's not easy, why make it harder?

No offense ... ;p

klek's picture 58 pencils

the text was too small but after getting to read the copy then yea its a funny ad :) good job :)

http://www.klek-design.com
now on a new url!!

Capitalist's picture 132 pencils

Cool idea...the headline should have something to do with ad people interests, the reason i'm saying this, my first reaction was "not for me, i'm not interested in guns" when in actual fact, it's a cool idea...

No idea's too bad...

amelossi's picture 170 pencils

is real ad life!
ja ja ja
Today i want to use the "Kalashnikov AK47"

As -cyrusmuller- said, you should read firts, then post.

instinctive traveller's picture 193 pencils

It's the headline. Could it have been something to the effect of 'make them an offer they can't refuse' or something? Right now it's rather flat.
http://kettleandmug.blogspot.com

Maxchan2000's picture 41 pencils

Loosing the the present headline means loosing the origianlity of the ad, it suppose to look like a "gun-freak" poster that hang on the wall. But Kettleandmug is right, the copy doesn't capture attention. May be this explain why Desi said it's a little bit forceful to spoof the "Gun Poster" as an in-house ad. I remember (was it volkswagen or volvo) has a similar kind of an ad, "Tanks of The World" in it one of the tank is a Volkswagen/Volvo car. That is a good example :)

Max Chan
Art Director
Hp:+65 96828661

deep_tracy's picture 590 pencils

yeah, needs a headline. the funny bits are too small and far in the copy.

t's picture 4 pencils

visual: hand grenade
ideal for: those who think this one sucks

pixelbomb1's picture 2585 pencils

I love this ad.. I can feel the power in my hands. You needit when?

Sincerely,
Arnold Santillan
714-206-2459

me thinks's picture 722 pencils

Like it.

Guest's picture

guns are used for killed idea not as a weapon for creatives

Guest's picture

I think this is very funny. It has that "look closer" thing going on.

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