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Ledge escape

Agency: 
Published/Aired: 
October 2009
Description: 

To dramatise the importance of proposing with the right ring, that being a Shimansky ring, we show what could happen if the wrong ring was offered.

It should have been Shimansky.

Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht

Comments (18)

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Highest Rated

luismvaz's picture
luismvaz
Activity Score 17

What ring? ...like the punchline but that's it....

luismvaz

knockout3's picture
knockout3
Activity Score 56

Bad photoshop. Okay idea

Mantufayo's picture
Mantufayo
Activity Score 580

Graphic kills the idea

Guest's picture
Guest

Indeed, totally photoshop Disaster. But idea is cool.

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Machan.... super super super best....

Chaminda Rathnayake

Duckman's picture
Duckman
Activity Score 520

Agency, please don't explain your concept.
Are you doin it every time someone opens magazine and see it?

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Guest's picture
Guest

I was going to say the same thing. If I can't get a print ad without it having to be explained to me then it isn't working.

ivan's picture
ivan

I ask for a short description, which can be provided on will. So it's just for us in the industry. The ad needs to evaluated without the description.

Guest's picture
Guest

Just forced. It loks like she's committing suicide. Was the ring THAT BAD?

Both Sides of the Brain's picture
Both Sides of t...
Activity Score 173

I'm not too sure about this one. Somehow, it makes a mockery of the emotions. After all, isn't love blind? The ring or diamond is nothing but a symbol. It's the proposal that matters, not the ring.

everartz's picture
everartz
Activity Score 7609

and now its not Shimansky.. so what?

| Everartz |

bvital's picture
bvital
Activity Score 198

please explain

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

why...?

bite me

RAM KATE's picture
RAM KATE
Activity Score 765

Elementary, Dr. Watson. She should have left her high heels at the window. Not convincing and nothing will happen a Diamond is a Diamond.

RAM KATE

Memetic's picture
Memetic
Activity Score 150

I saw this "It should've been" approach done so many times before. Surely we should've been moving on from it now?

And yeh, the photo is a bit half bake lah.

Guest's picture
Guest

that isn't photoshop, is 3d studio

Guest's picture
Guest

I love tha idea and the ad - a fresh new way it's a bout time. FANTASTIC.9

mikepants2005's picture
mikepants2005
Activity Score 504

Ungrateful bitch!

luismvaz's picture
luismvaz
Activity Score 17

What ring? ...like the punchline but that's it....

luismvaz

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