Shimansky Jewellers: Ledge escape
It should have been Shimansky.
To dramatise the importance of proposing with the right ring, that being a Shimansky ring, we show what could happen if the wrong ring was offered.
Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht
Published: October 2009
18 Comments
Bad photoshop. Okay idea
Graphic kills the idea
Indeed, totally photoshop Disaster. But idea is cool.
Machan.... super super super best....
Chaminda Rathnayake
Agency, please don't explain your concept.
Are you doin it every time someone opens magazine and see it?
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Trifles make perfection, and perfection is no trifle.
I was going to say the same thing. If I can't get a print ad without it having to be explained to me then it isn't working.
I ask for a short description, which can be provided on will. So it's just for us in the industry. The ad needs to evaluated without the description.
Just forced. It loks like she's committing suicide. Was the ring THAT BAD?
I'm not too sure about this one. Somehow, it makes a mockery of the emotions. After all, isn't love blind? The ring or diamond is nothing but a symbol. It's the proposal that matters, not the ring.
and now its not Shimansky.. so what?
| Everartz |
please explain
bvital
http://be.net/javednz
why...?
bite me
Elementary, Dr. Watson. She should have left her high heels at the window. Not convincing and nothing will happen a Diamond is a Diamond.
RAM KATE
I saw this "It should've been" approach done so many times before. Surely we should've been moving on from it now?
And yeh, the photo is a bit half bake lah.
that isn't photoshop, is 3d studio
I love tha idea and the ad - a fresh new way it's a bout time. FANTASTIC.9
Ungrateful bitch!
What ring? ...like the punchline but that's it....
luismvaz