Shimansky Jewellers: Bathroom escape

It should have been Shimansky.

To dramatise the importance of proposing with the right ring, that being a Shimansky ring, we show what could happen if the wrong ring was offered.

Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht
Published: October 2009

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15 comments

Guest's picture
Guest

for my personal taste its awfully overstyled. i loathe this specific "fashion and bling" art-direction.
for the product tho it fits.

tirthomitro's picture
tirthomitro
2722 pencils

STUPID ADVERTISING

they showed me a picture & i laughed
dignity has never been photographed

mikeelrapido's picture
mikeelrapido
1929 pencils

I don't get it...

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

LeeHarvey's picture
LeeHarvey
3045 pencils

Spoilt bitch

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Zero. Bad lighthing. Bad setup. Bad expression. Like said... stupid and pretentious. Oh no, after receiving the bad ring, she runs away through the bathroom window... Hey bitch, leave the ring behind on your way out.

AmigoInvisible's picture
AmigoInvisible
195 pencils

I don't think I would've gotten it without the title of the ad, "bathroom escape." Idea-wise, I don't think it's that bad. It's just the execution that doesn't make it very clear that she's about to escape...

Good luck!

firebug's picture
firebug
1117 pencils

bad exicution kill good idea...... amigolnvisible

Guest's picture
Guest

really bad, 1980's

Roshan Quintus's picture
Roshan Quintus
669 pencils

I don't know ...

bite me

mahelk's picture
mahelk
4 pencils

naver buy......

soya2's picture
soya2
134 pencils

nice idea, but bad execution.......

Guest's picture
Guest

LeeHarvey & lucdesaulniers : How come of the three ads this lady is the only one to be called a bitch?

LeeHarvey's picture
LeeHarvey
3045 pencils

Okay, have it your way: SPOILT BITCHES!!

Guest's picture
Guest

Compared to other boring jewellery advertising (one background colour and three awkwardly placed rings), I like this fresh approach. Love the concept.

mikepants2005's picture
mikepants2005
504 pencils

Ungrateful bitch!

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