Shimansky Jewellers: Bathroom escape
It should have been Shimansky.
To dramatise the importance of proposing with the right ring, that being a Shimansky ring, we show what could happen if the wrong ring was offered.
Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht
Published: October 2009
15 Comments
for my personal taste its awfully overstyled. i loathe this specific "fashion and bling" art-direction.
for the product tho it fits.
STUPID ADVERTISING
they showed me a picture & i laughed
dignity has never been photographed
I don't get it...
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Spoilt bitch
Zero. Bad lighthing. Bad setup. Bad expression. Like said... stupid and pretentious. Oh no, after receiving the bad ring, she runs away through the bathroom window... Hey bitch, leave the ring behind on your way out.
I don't think I would've gotten it without the title of the ad, "bathroom escape." Idea-wise, I don't think it's that bad. It's just the execution that doesn't make it very clear that she's about to escape...
Good luck!
bad exicution kill good idea...... amigolnvisible
really bad, 1980's
I don't know ...
bite me
naver buy......
nice idea, but bad execution.......
LeeHarvey & lucdesaulniers : How come of the three ads this lady is the only one to be called a bitch?
Okay, have it your way: SPOILT BITCHES!!
Compared to other boring jewellery advertising (one background colour and three awkwardly placed rings), I like this fresh approach. Love the concept.
Ungrateful bitch!