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Bathroom escape

Agency: 
Published/Aired: 
October 2009
3659
Description: 

To dramatise the importance of proposing with the right ring, that being a Shimansky ring, we show what could happen if the wrong ring was offered.

Print advertisment created by Y&R, South Africa for Shimansky, within the category: Personal Accessories.

It should have been Shimansky.

Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht

Comments (15)

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Guest's picture
Guest

for my personal taste its awfully overstyled. i loathe this specific "fashion and bling" art-direction.
for the product tho it fits.

tirthomitro's picture
tirthomitro
Activity Score 2758

STUPID ADVERTISING

they showed me a picture & i laughed
dignity has never been photographed

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I don't get it...

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Spoilt bitch

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Zero. Bad lighthing. Bad setup. Bad expression. Like said... stupid and pretentious. Oh no, after receiving the bad ring, she runs away through the bathroom window... Hey bitch, leave the ring behind on your way out.

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

I don't think I would've gotten it without the title of the ad, "bathroom escape." Idea-wise, I don't think it's that bad. It's just the execution that doesn't make it very clear that she's about to escape...

Good luck!

firebug's picture
firebug
Activity Score 1113

bad exicution kill good idea...... amigolnvisible

Guest's picture
Guest

really bad, 1980's

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

I don't know ...

bite me

mahelk's picture
mahelk
Activity Score 4

naver buy......

soya2's picture
soya2
Activity Score 134

nice idea, but bad execution.......

Guest's picture
Guest

LeeHarvey & lucdesaulniers : How come of the three ads this lady is the only one to be called a bitch?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Okay, have it your way: SPOILT BITCHES!!

Guest's picture
Guest

Compared to other boring jewellery advertising (one background colour and three awkwardly placed rings), I like this fresh approach. Love the concept.

mikepants2005's picture
mikepants2005
Activity Score 504

Ungrateful bitch!

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