Advertisement

Sun light

Published/Aired: 
January 2011
Like
238
Description: 

Print advertisment created by Saatchi & Saatchi, Israel for Shikun & Binui, within the category: Electronics, Technology.

Look at the page facing the sun light.
And see how you can benefit from it.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creative: Raphael Nattiv
VP Client Service: Idit Zuckerman
Account Supervisor: Amit Alter
VP Production: Dorit Gvili
Photoshop: Raphael Nattiv, Elina Schwartz

Comments (43)

Log in or register to post comments

Highest Rated

Dannyg's picture
Dannyg
Activity Score 2

Have you seen that the letter G has changed in the second page? Nice idea anyway. :)

Oren Zur-Shavit's picture
Oren Zur-Shavit
Activity Score 75

an interactive print. cool!

Creative | Social Media | Web
www.innovibe.co.il

maesepedro's picture
maesepedro
Activity Score 90

agreed. and usually everyone thinks interactivity just means digital.

awgraphy's picture
awgraphy
Activity Score 18

Amazing!! . but i want to know how this is made ??

thanks,

AW

aMm's picture
aMm
Activity Score 60

wow nice...how it works?

aMm

Geimima's picture
Geimima
Activity Score 824

yeah..tell us how it works!

life is a playground

Wordnerd's picture
Wordnerd
Activity Score 6692

i think the colours are just printed on the backside of the paper. smart

Sdb's picture
Sdb
Activity Score 1362

Lovely.. Havent seen such stuffs for long.

suresh90's picture
suresh90
Activity Score 620

awesome stuff :)

rebeldesigner's picture
rebeldesigner
Activity Score 12

Very nice idea.

I believe it works when you put this ad in-front of light source, so basically side one is printed outlined without any colors and just one line heading in the middle & the back page is contains colors, logo & the second heading, so when you hold it in-front of light source the colors from back are reflected together with logo and second heading...

Amazing idea...

"Simplicity is the ultimate sophistication"

rebeldesigner's picture
rebeldesigner
Activity Score 12

Very nice idea.

I believe it works when you put this ad in-front of light source, so basically side one is printed outlined without any colors and just one line heading in the middle & the back page contains colors, logo & the second heading, so when you hold it in-front of light source the colors from back are reflected together with logo and second heading...

Amazing idea... The best bit is - it is in complete harmony with the product itself, it is advertised for solar energy company and it reflects it 200%... Great work...

"Simplicity is the ultimate sophistication"

jackblack's picture
jackblack
Activity Score 2355

I'd like to see a live demo. I don't believe it.

Psycho Pirate's picture
Psycho Pirate
Activity Score 68

Geez, relax man. This technology has been around for decades. We had toys in the 80s that changed colors when exposed to sunlight. (like the GI JOE ZARTAN action figure) and posters, mugs, shirts and other stuff that do the exact same thing. We even have glassses that turn into sunglasses when exposed to sunlight. Photoreactive pigments are old hat.

So I believe it. It's not necessarily new technology.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

You see, that's the problem with this ad. I believe there is no technology at play. The reader is supposed to hold the page up so that the backside of the ad (which is printed in colour) shows through the page. Therein lies the problem for me because to tell people to 'hold the page up to the sunlight' isn't enough explanation to make the concept work (most people will hold the frontside of the ad up to the sunlight).

The copy would be better to say (albeit clumsy as Hell), 'Tear this page out and hold the backside up to the sun'. Whatever the case, it's a cumbersome idea, and I see it as an ad for Ad People more than anything else.

Neo Marketing's picture
Neo Marketing
Activity Score 2

I really like this ad, but you're right, it is for ad people. Of the circulation of the mag, lets say 500,000, half may read it, a quarter of those may try to hold the facing page up, and a quarter of those remaining may actually get it right. So thats an expected audience of around 78,000 people after paying for a two consecutive pages, or special dyes. Then you actually have to convince that small audience that the product or service is great, rather than thinking 'that was a clever ad'.

I wouldn't want to be in the review meeting when ROI comes up....

LeroyChristian's picture
LeroyChristian
Activity Score 392

how can they made this?

copycopycopy's picture
copycopycopy
Activity Score 148

Brilliant idea!!!

ggautham007's picture
ggautham007
Activity Score 18

good work!! brilliant idea!!

Hiperion's picture
Hiperion
Activity Score 3138

Good work, a little boring but good work.

morse's picture
morse
Activity Score 17548

Very nice technique, but the ad itself could be better.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
luispiter
Activity Score 2756

i like

dadada's picture
dadada
Activity Score 1720

original material

Everybody is creative, be yourself.

HappyHour's picture
HappyHour
Activity Score 2381

Scam

Howard Gossage's picture
Howard Gossage
Activity Score 6

I'm always impressed at the number of foreign companies that choose to run their ads in English. Awfully nice of them.

manumartin5's picture
manumartin5
Activity Score 1196

great.. what this technology? Is it about paper or is it about printing. It is innovation.

seghbal's picture
seghbal
Activity Score 35

Hehe, coool
Come on... it's just as simple as the technology they use for money bills. when there is just a part of 100 sign or 200 or ,... and if u hold it in front of light source, a complete 100 sign will appear...
I believe if that was something 100% dependent to sun-light, they would say hold it for a couple mins... to
see the difference
anyways, it's awesome

Thisaru De's picture
Thisaru De
Activity Score 14

Wow!!!!!!!!!
what a idea,,,,

Sana Ahmed's picture
Sana Ahmed
Activity Score 20

wow...
its nice n new kind of idea... i like it..

bell_coozit's picture
bell_coozit
Activity Score 6

Wowww
really cool!!!

CoOz* It!

KDadá's picture
KDadá
Activity Score 106

JUST WOW!

gklnair's picture
gklnair
Activity Score 41

great idea !! truly interactive and penetrating

TommyO's picture
TommyO
Activity Score 1866

very good deffenetly loved it!

roya.rst's picture
roya.rst
Activity Score 22

AWSOME idea!

JucaMaximo's picture
JucaMaximo
Activity Score 10

muito massa

ace85le's picture
ace85le
Activity Score 3935

Simple but very very nice and direct and effective. We need a dose of this everyday.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

MEmond's picture
MEmond
Activity Score 18

This is genius, I've never seen anything like it, I wish I could see this ad in person.

MidasTouch's picture
MidasTouch
Activity Score 1024

I like that!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

abidmg's picture
abidmg
Activity Score 34

it shud have read "through sunlight" and not facing!

Nsyriani's picture
Nsyriani
Activity Score 8

I agree..but its a very nice idea..

han1987's picture
han1987
Activity Score 13

Is this some kind of new paper technology? It's so cool man. I like it

Find boat transport services on the UK #1 transport marketplace.

noemialmo's picture
noemialmo
Activity Score 4

Amazing!

RMR's picture
RMR
Activity Score 2

I agree with rebeldesigner. My opinion is that its just show through. On my desk I have an opaque styrene sample printed one side that looks blank but once I hold it up to overhead lights the full colour image on the back is visible--not strongly visible but enough to see everything and read it. Once I put it against a stronger light like a desk lamp its very clear. I've seen a video of this ad and it shows the other side of the page. The colour image is there in full vibrant colour--after it was away from the light. I also agree with segbal that photo-sensitive materials take a bit of time to absorb and reveal so I dont believe that is what we are seeing here.

ahmad yassen's picture
ahmad yassen
Activity Score 4

very good work

Dannyg's picture
Dannyg
Activity Score 2

Have you seen that the letter G has changed in the second page? Nice idea anyway. :)

Advertisement