Sherwin-Williams: Pink

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
Art Directors: John Hagerty
Copywriters: Jenny Nicholson
Director of Broadcast: Regina Brizzolara
Senior Producer: Naomi Newman
Photographer: Craig Cutler
Art Buyer: Kellie Bingman
Print Producer: Lauren March
Retoucher: Stacy Evans
Studio Artist: Matt Wood
Published: April 2009


corndogfuneral's picture
1053 pencils

Interesting premise. Copy is very funny. The type is a little lacking for me though.

Guest's picture

Heh. Nice copy. Like Corndog, not sure about the very horizontal layout of the text, but hey, I'm a writer not an art director.

Singularity's picture
202 pencils

Cute concept. Considering how long they've been working the "Ask Sherwin Williams" slogan, this is a nice, fun variation.

- Jeff

President, Singularity Design
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

TRICKY's picture
3950 pencils

to the point

The man who stops advertising to save money is like the man who stops the clock to save time

tantrik_indian's picture
953 pencils

Lovely lovely. Damn good for a paint. Loved it.

~~this paranoid survived!~~

Guest's picture

Nicely written copy.

LeeHarvey's picture
3045 pencils

Copy = great. Art = not

Guest's picture

good to see such copy ads. well executed too.

jam_ads's picture
20 pencils

Why does Jane look different from Jack, Sherwin-Williams?

Feed on challenges

Dan-o's picture
15 pencils

The copy is awesome. You're rewarded for actually reading the copy, which I think people would in this case. And the art direction is simple, as it should be in a copy-driven campaign. Well done.

Guest's picture

so let me get this straight: you fall in love. you paint a room together. and then you're so joyously happy that you used the right tools and got good advice from a paint store, you have sex and make babies.

seems plausible.

here's the next headline:

ask sherwin-williams how to run a totally contrived ad campaign.

mitchelle2child's picture
87 pencils

Nice copy

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