April 2009
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Also From This Campaign ( items)

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Ellen Steinberg
Art Directors: John Hagerty
Copywriters: Jenny Nicholson
Director of Broadcast: Regina Brizzolara
Senior Producer: Naomi Newman
Photographer: Craig Cutler
Art Buyer: Kellie Bingman
Print Producer: Lauren March
Retoucher: Stacy Evans
Studio Artist: Matt Wood

Comments (9)

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this ad is absolutely ridiculous. this campaign is awful. every ad i've seen has a sophomoric, ridiculously blind headline which forces you to read the copy, which is fine--if there were a point to be made. however, there is none here. truth be told, there's absolutely no relationship between the blindness of the headline and the message delivered in the copy. for example, this ad talks about asking sherwin-williams if you have smelly breath. um, correct me if i'm wrong, but SMELLY BREATH HAS ABSOLUTELY NOTHING TO DO WITH ANYTHING PAINT-RELATED!!!!! YOU DON'T FLIPPING SMELL PAINT WITH YOUR BREATH! you smell paint with your nose! breath has nothing to do with anything other than trying to be cute and funny for no point whatsoever.

there's another ad in the campaign which says "ASK SHERWIN WILLIAMS HOW TO WIN FRIENDS AND INFLUENCE PEOPLE." The copy then goes on to say that your nosy neighbors won't be nosy if you paint your walls a nice color, and they'll be so impressed they'll be distracted from asking you nosy neighbor questions.

how flipping trite and ridiculous is that premise?

this is the kind of campaign i'd expect to see from a kid straight out of college, thinking he's being cute and clever. stinky? low odor paint? get it? get it?

for a brand as strong and powerful and classic as this, this is so far removed from being good. anyone who worked on this should be embarrassed to have their name associated with it.