Sherwin-Williams: Color Chips, Baby Toy

Make the most of your color with the very best paint.
For exceptional coverage, rich color and results that last, ask Sherwin-Williams.
Find the perfect shade at your neighbourhood Sherwin-Williams store or

Advertising Agency: McKinney--Durham, NC, USA
Chief Creative Officer: Jonathan Cude
Group CD / Art Director: Ellen Steinberg
Paper Artist: Matthew Sporzynski
Art Director: John Hagerty
Copywriter: Jenny Nicholson

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Tommy G.'s picture
Tommy G.
897 pencils

Ha! Very nice, strange animal but funny.

Luis Maram's picture
Luis Maram
252 pencils

Great campaign. Simple and clear. This in particular is fantastic. If I have to paint my son's room definitely think of this brand.

sam009's picture
9 pencils

fantastic work

atb2005's picture
13567 pencils

I like it too. I suspect that some people are missing the "twist" here. View the photos large and you would notice that all these objects are made of paint swatches, not just some colorful pieces of paper. Copy is wonderful. Great job!

Adaddicted's picture
3435 pencils

credit goes to Matthew Sporzynski.


capywriter's picture
5511 pencils

These are ok, but the tv commercial for this campaign is really beautifull and actually brings color to life. It is selected as 'Today's best ad' on Pièce de Pub du Jour.
You can check it here:

michelangelo's picture
660 pencils

fresh idea, fresh execution

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