Color Chips, Baby Toy

May 2010

Print advertisment created by McKinney, United States for Sherwin-Williams, within the category: Industrial, Agriculture.

Make the most of your color with the very best paint.
For exceptional coverage, rich color and results that last, ask Sherwin-Williams.
Find the perfect shade at your neighbourhood Sherwin-Williams store or

Advertising Agency: McKinney--Durham, NC, USA
Chief Creative Officer: Jonathan Cude
Group CD / Art Director: Ellen Steinberg
Paper Artist: Matthew Sporzynski
Art Director: John Hagerty
Copywriter: Jenny Nicholson

Comments (7)

Log in or register to post comments

Highest Rated

michelangelo's picture
Activity Score 660

fresh idea, fresh execution

Tommy G.'s picture
Tommy G.
Activity Score 897

Ha! Very nice, strange animal but funny.

Luis Maram's picture
Luis Maram
Activity Score 252

Great campaign. Simple and clear. This in particular is fantastic. If I have to paint my son's room definitely think of this brand.

sam009's picture
Activity Score 9

fantastic work

atb2005's picture
Activity Score 13557

I like it too. I suspect that some people are missing the "twist" here. View the photos large and you would notice that all these objects are made of paint swatches, not just some colorful pieces of paper. Copy is wonderful. Great job!

Adaddicted's picture
Activity Score 3435

credit goes to Matthew Sporzynski.


capywriter's picture
Activity Score 5509

These are ok, but the tv commercial for this campaign is really beautifull and actually brings color to life. It is selected as 'Today's best ad' on Pièce de Pub du Jour.
You can check it here:

michelangelo's picture
Activity Score 660

fresh idea, fresh execution