It is what we can call Lucy in the sky with diamonds.
Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Camila Dammann, Marcelo Arbex
Photographers: Marcelo Arruda, Renato Aguena
Illustrator: Caio Grafietti
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10 Comments
i like
Looks like Coca-Cola...
Excelent for a student contest. Poor copy and weak production.
i like the execution, but dont get the line at all..could have been written much better and clearer.
great idea. just lose the lines.
I love these. What a brilliant idea to turn ambient into print. The Copy makes these what they are, don' lose it.
visually great... but it seems that the age of aquarious uis long gone friends!!! and how do u get some many damn colours outta one can!!!
HI buddy,
just take it easy...
If you look on so much on logics you will work in a bank...
Advertisin is all about imagination, blaff and all... just take it easy...
I like it, it's so funny!
It was lost in translation. The actual translation would be:
"This is what we call the 'Lucy in The Skies With Diamonds' effect."