Sheridan College: Photography

It’s competitive out there. You’re not the only one eyeing a career in film or photography. Lucky for you, a Sheridan education can keep you one step ahead of the competition. With programs emphasizing studio time, cutting-edge curriculum and state-of-the-art equipment, you’ll be ready for anything.

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes
Published: September 2011

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10 comments

Robwanali's picture
Robwanali
130 pencils

simple yet exciting

guidodonadio's picture
guidodonadio
43 pencils

excellent the ad have like 3 or 4 ideas and all are wright!

CommandZ's picture
CommandZ
2472 pencils

Clunky copy on all of them but the idea is heading in the right direction in spite of the copy.

Bill Me Now's picture
Bill Me Now
164 pencils

Nicely executed; solid idea. Difficult to be much more exciting with a subject that's fairly boring.

Johnson.A's picture
Johnson.A
43 pencils

Nice artwork, especially the hand with a tattoo.

Taylormade's picture
Taylormade
412 pencils

I feel the copy is letting this down.

So is that guy coming in supposed to be "you"? I assume not. But it could be interpreted that way.

Would it make more sense if all the hands were framing the guy at the bar, but one set of hands was framing the guy coming in too? Seems to me that that would work with the copy a bit better.

Nice art direction on the campaign anyway.

Insidetheeyes's picture
Insidetheeyes
566 pencils

Smart.

jowjow's picture
jowjow
45 pencils

like it bravo

Hadrons's picture
Hadrons
5743 pencils

Beautiful & powerful photograph.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jennyfson's picture
jennyfson
3 pencils

That's creative and inspiring, I like it. If I needed these classes I would most definitely go for it because learning photography is not just about knowing some tricks, it's a more than that and it requires a certain amount of talent too.

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