Sheridan College: Design

It’s competitive out there. Simply being a good designer or digital artist isn’t enough in today’s crowded marketplace. Fortunately, Sheridan can train you to be your best. With unparalleled studio time, an in-depth theoretical foundation and a world-class faculty, you’ll stand out for all the right reasons.

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes
Published: September 2011


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

The copy is a bit too much phony-sales but the ad still convinces me to go to this school (if I where a graphic design student).

spaceranger's picture
52 pencils

Agree, this lad could use a copywriting course or two -- what's the idea here??

The JACK's picture
438 pencils

nice one...

Norremark's picture
77 pencils

Nice visual, the target audience can def. see the message in this, but I agree that the copy doesn't make the visual justice

Robwanali's picture
130 pencils

smart idea

Taylormade's picture
412 pencils

I don't see how the copy pays off this visual? Is everyone trying to make an A? If so, how is Sheridan helping me to get my own A?

Is this ad just showing the problem and not the solution? It's slightly confusing.

raulbanderas's picture
357 pencils

nice one

jackblack's picture
2328 pencils

Like the thinking here.

Paolo Buatti's picture
Paolo Buatti
805 pencils

Really really smart, and anxious.

Baelin's picture
277 pencils

It's a good idea that addresses a very real problem for creatives. This idea needs a 'finishing punch', like a bigger pointer representing the Sheridan student. As it is, it's pretty lukewarm. 6 stars for being neither here nor there.

blueturtles's picture
239 pencils

it got my attention. copy could have been said better/shorter and/or even integrated into the main visual.

zhangcuihaoyun's picture
43 pencils


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