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Design

Agency: 
Published/Aired: 
September 2011
Description: 

It’s competitive out there. Simply being a good designer or digital artist isn’t enough in today’s crowded marketplace. Fortunately, Sheridan can train you to be your best. With unparalleled studio time, an in-depth theoretical foundation and a world-class faculty, you’ll stand out for all the right reasons.

Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes

Comments (12)

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Highest Rated

zhangcuihaoyun's picture
zhangcuihaoyun
Activity Score 43

凌乱美

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

The copy is a bit too much phony-sales but the ad still convinces me to go to this school (if I where a graphic design student).

spaceranger's picture
spaceranger
Activity Score 52

Agree, this lad could use a copywriting course or two -- what's the idea here??

The JACK's picture
The JACK
Activity Score 438

nice one...

Norremark's picture
Norremark
Activity Score 77

Nice visual, the target audience can def. see the message in this, but I agree that the copy doesn't make the visual justice

Robwanali's picture
Robwanali
Activity Score 130

smart idea

Taylormade's picture
Taylormade
Activity Score 408

I don't see how the copy pays off this visual? Is everyone trying to make an A? If so, how is Sheridan helping me to get my own A?

Is this ad just showing the problem and not the solution? It's slightly confusing.

raulbanderas's picture
raulbanderas
Activity Score 357

nice one

jackblack's picture
jackblack
Activity Score 2350

Like the thinking here.

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Really really smart, and anxious.

Baelin's picture
Baelin
Activity Score 273

It's a good idea that addresses a very real problem for creatives. This idea needs a 'finishing punch', like a bigger pointer representing the Sheridan student. As it is, it's pretty lukewarm. 6 stars for being neither here nor there.

blueturtles's picture
blueturtles
Activity Score 239

it got my attention. copy could have been said better/shorter and/or even integrated into the main visual.

zhangcuihaoyun's picture
zhangcuihaoyun
Activity Score 43

凌乱美

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