Sheridan College: Design
It’s competitive out there. Simply being a good designer or digital artist isn’t enough in today’s crowded marketplace. Fortunately, Sheridan can train you to be your best. With unparalleled studio time, an in-depth theoretical foundation and a world-class faculty, you’ll stand out for all the right reasons.
Advertising Agency: Rethink Communications, Toronto, Canada
Creative Director: Ian Grais
Art Director: Joel Arbez
Copywriter: Dave Thornhill
Illustrator: Kagan Mcleod
Photographer: Matt Barnes
Published: September 2011
12 comments
The copy is a bit too much phony-sales but the ad still convinces me to go to this school (if I where a graphic design student).
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Agree, this lad could use a copywriting course or two -- what's the idea here??
nice one...
Nice visual, the target audience can def. see the message in this, but I agree that the copy doesn't make the visual justice
smart idea
I don't see how the copy pays off this visual? Is everyone trying to make an A? If so, how is Sheridan helping me to get my own A?
Is this ad just showing the problem and not the solution? It's slightly confusing.
nice one
Like the thinking here.
Really really smart, and anxious.
It's a good idea that addresses a very real problem for creatives. This idea needs a 'finishing punch', like a bigger pointer representing the Sheridan student. As it is, it's pretty lukewarm. 6 stars for being neither here nor there.
it got my attention. copy could have been said better/shorter and/or even integrated into the main visual.
凌乱美