Shera Sound Proof Windows: Living Room

Advertising Agency: Ogilvy, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Gumpon Laksanajinda, Watchara Tansrikeat, Yod Kosolnirattiwong
Copywriter: Kris Garfold Spindler
Illustrators: Surachai Puthikulangkura / Illusion
Agency Producer : Paiboon Suwansangroj
Image Composer : Surachai Puthikulangkura; Illusion

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30 comments

morse's picture
morse
14027 pencils

Nice art!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Baelin's picture
Baelin
277 pencils

Brilliant.

Nuntype's picture
Nuntype
73 pencils

Absolutely love it! It's good to see Ogilvy BKK back at the top of their game.

Only slight critique is i'd like to know more information about how the product actually works and how much it costs. If the ad incorporated this information then it'd be a 9 or even maybe a 10 from me.

Other than that it's a great campaign!

NicoCiego's picture
NicoCiego
1035 pencils

That's not necessary. There's the website, we can check the product and prices there.

Troll's picture
Troll
596 pencils

That's exactly the opposite thing they should do. Less is more.
It's not about throwing the whole kitchen sink in. It's a brand campaign, not some trade insert.

Nice thought. Well executed. Dig it.

That One Guy's picture
That One Guy
266 pencils

You know, that's not a bad idea, however, everyone else has a point. That's what the website is for. If this were 10-15 years ago then you'd be spot on.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

agreed, at least they didnt put an ugly QR code on there to the site though

haroon ch's picture
haroon ch
5 pencils

well great idea...brilliant execution i would say

peggylize's picture
peggylize
46 pencils

really nice and innovative !

Nike Diesel's picture
Nike Diesel
13339 pencils

Loving this one.

Fussy's picture
Fussy
38 pencils

Like it

Fussicat

VGreg's picture
VGreg
17 pencils

Congrats!!!
Smart idea-well executed

mr.x's picture
mr.x
944 pencils

Top notch!!

atb2005's picture
atb2005
13567 pencils

The campaign is nice as in well executed. It's not innovative though. This was like a first thought.

terry phillips's picture
terry phillips
125 pencils

This one in particular bothers me.

One might understand that these walls are good to hide domestic violence.

They could have thought of another situation, couldn't they?

And I'm not a big fan of the packshot either.

But the concept is great!

miko1aj's picture
miko1aj
3100 pencils

EXACTLY my thoughts... all of them.

kleenex's picture
kleenex
22728 pencils

great text.

bensculpt's picture
bensculpt
26 pencils

Clever! Well done!

Taylormade's picture
Taylormade
412 pencils

Seems like there's two ideas in here. Showing the speech bubbles not being able to penetrate a window would be one idea. Showing a wall where a window should be is another idea unto itself that works without the speech bubbles.

(Also, I am in the market for a new window right now and I prefer ads that actually show pictures of windows.)

Taylormade's picture
Taylormade
412 pencils

Oops... I thought this was for windows (since the title says it's for windows). It's for walls. In that case, these are good. But I am biased because I am very pro-domestic violence.

ladybug2535's picture
ladybug2535
78 pencils

Taylormade is FOR domestic violence? Is that what you meant to say? That is a point though: IS this ad about windows or walls? The title says it's for sound-proof windows but the ad implies that they are sound-proofed walls.

Kutberk's picture
Kutberk
55 pencils

Nice art and clever idea.

GaboGabo's picture
GaboGabo
106 pencils

goo, really good.

JensH's picture
JensH
111 pencils

Great!

Migzter13's picture
Migzter13
973 pencils

ADORE IT!!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

lauralye2011's picture
lauralye2011
6 pencils

I like the simplicity of the ad, it makes it stand out from the others. Very unique.

superchaval's picture
superchaval
11 pencils

Excellent!

Phil Indeblanc's picture
Phil Indeblanc
50 pencils

I sort of agree with Atb, as it being the first thought, but sometimes running with that insticnt isn't wrong, and I think works in this case. I like it.
At the end of the day (can't believe I'm using that worn out phrase ) it makes you look for the ad's reason, and when you read "sound proof wall.." you get it.
A big plus is that you can have a campaign with lots of copy options.

ladybug2535's picture
ladybug2535
78 pencils

The title of this ad is confusing people: It says sound-proofed windows which would make the ad off-point. Since the logo is so small it is easy to miss the fact that this is about sound-proofed walls, but that makes much more sense for the ad. This concept is very effective visually in making the point that the walls don't let loud noises penetrate, but I would question what market this is aimed for. Most general public ads wouldn't publish it with the swearing, and the context does imply that there is domestic violence being committed. That would eliminate even more markets. These advertisors have a similar ad thumbnail posted below this one and that ad eliminates most if not all of these criticisms.

mahmoudb's picture
mahmoudb
50 pencils

no this is not good , why they are using *son of a bitch* ? at first i thought its an awareness ad for violence against women

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