Shera: Living Room

Advertising Agency: Ogilvy, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Gumpon Laksanajinda, Watchara Tansrikeat, Yod Kosolnirattiwong
Copywriter: Kris Garfold Spindler
Illustrators: Surachai Puthikulangkura / Illusion
Agency Producer: Paiboon Suwansangroj
Image Composer: Surachai Puthikulangkura; Illusion

October, 2011


morse's picture
17183 pencils

Nice art!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Baelin's picture
273 pencils


Nuntype's picture
71 pencils

Absolutely love it! It's good to see Ogilvy BKK back at the top of their game.

Only slight critique is i'd like to know more information about how the product actually works and how much it costs. If the ad incorporated this information then it'd be a 9 or even maybe a 10 from me.

Other than that it's a great campaign!

NicoCiego's picture
1033 pencils

That's not necessary. There's the website, we can check the product and prices there.

Troll's picture
672 pencils

That's exactly the opposite thing they should do. Less is more.
It's not about throwing the whole kitchen sink in. It's a brand campaign, not some trade insert.

Nice thought. Well executed. Dig it.

That One Guy's picture
That One Guy
266 pencils

You know, that's not a bad idea, however, everyone else has a point. That's what the website is for. If this were 10-15 years ago then you'd be spot on.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

agreed, at least they didnt put an ugly QR code on there to the site though

haroon ch's picture
haroon ch
5 pencils

well great idea...brilliant execution i would say

peggylize's picture
50 pencils

really nice and innovative !

Nike Diesel's picture
Nike Diesel
13600 pencils

Loving this one.

Fussy's picture
38 pencils

Like it


VGreg's picture
18 pencils

Smart idea-well executed

mr.x's picture
998 pencils

Top notch!!

atb2005's picture
13561 pencils

The campaign is nice as in well executed. It's not innovative though. This was like a first thought.

terry phillips's picture
terry phillips
125 pencils

This one in particular bothers me.

One might understand that these walls are good to hide domestic violence.

They could have thought of another situation, couldn't they?

And I'm not a big fan of the packshot either.

But the concept is great!

miko1aj's picture
3086 pencils

EXACTLY my thoughts... all of them.

kleenex's picture
41162 pencils

great text.

bensculpt's picture
26 pencils

Clever! Well done!

Taylormade's picture
408 pencils

Seems like there's two ideas in here. Showing the speech bubbles not being able to penetrate a window would be one idea. Showing a wall where a window should be is another idea unto itself that works without the speech bubbles.

(Also, I am in the market for a new window right now and I prefer ads that actually show pictures of windows.)

Taylormade's picture
408 pencils

Oops... I thought this was for windows (since the title says it's for windows). It's for walls. In that case, these are good. But I am biased because I am very pro-domestic violence.

ladybug2535's picture
78 pencils

Taylormade is FOR domestic violence? Is that what you meant to say? That is a point though: IS this ad about windows or walls? The title says it's for sound-proof windows but the ad implies that they are sound-proofed walls.

Kutberk's picture
55 pencils

Nice art and clever idea.

GaboGabo's picture
106 pencils

goo, really good.

JensH's picture
111 pencils


Migzter13's picture
973 pencils


Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

lauralye2011's picture
6 pencils

I like the simplicity of the ad, it makes it stand out from the others. Very unique.

superchaval's picture
27 pencils


Phil Indeblanc's picture
Phil Indeblanc
50 pencils

I sort of agree with Atb, as it being the first thought, but sometimes running with that insticnt isn't wrong, and I think works in this case. I like it.
At the end of the day (can't believe I'm using that worn out phrase ) it makes you look for the ad's reason, and when you read "sound proof wall.." you get it.
A big plus is that you can have a campaign with lots of copy options.

ladybug2535's picture
78 pencils

The title of this ad is confusing people: It says sound-proofed windows which would make the ad off-point. Since the logo is so small it is easy to miss the fact that this is about sound-proofed walls, but that makes much more sense for the ad. This concept is very effective visually in making the point that the walls don't let loud noises penetrate, but I would question what market this is aimed for. Most general public ads wouldn't publish it with the swearing, and the context does imply that there is domestic violence being committed. That would eliminate even more markets. These advertisors have a similar ad thumbnail posted below this one and that ad eliminates most if not all of these criticisms.

mahmoudb's picture
50 pencils

no this is not good , why they are using *son of a bitch* ? at first i thought its an awareness ad for violence against women

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