Shelter House Foundation: Hiding problems

Hiding problems doesn't solve them. Fight against the law banning homeless people off the streets.

Advertising Agency: Y&R Budapest, Budapest, Hungary
Creative Director: Laszlo Falvay
Art Director: Balint Monori
Copywriter: Boglarka Onody
Additional credits: David Lukacs, Reka Szaloky, Dora Telbisz
Published: March 2014

5 comments

Renexxx's picture
Renexxx
63 pencils

oh no

Marcao's picture
Marcao
2618 pencils

If you really want to hide the "problem", a trash bag would cover the body surface more ably than something I initially mistook for a misguided floral wedding veil.

Dzsoi's picture
Dzsoi
6363 pencils

I couldn't decrypt the symbolism behind this ad. And I wanted to. Unlike average customers.

Perkptar's picture
Perkptar
398 pencils

It’s a message well-conceived but unfortunate that these issues require advertising. Nicely done, and I'm certainly an average customer.

Andrés Téllez V.
consumo|sentido

VeronicaFranco's picture
VeronicaFranco
669 pencils

I do like this

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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