Shelter for the Elderly Bezerra de Menezes: Calendar

Impressive. But have seen a campaign based on similar idea here some weeks back .

i don't like these. i have no sympathy or desire to help him live longer so he can witness more death and destruction. is that his goal in life to get off on other people's misery? i think it would have been cooler to witness progress and good things

One more time: What?

Interesting and conceptual ideas from Publicis like this one, the graphic campaign "You spend too much time working. Don't mess it up" and the ex-fatties campaign. Congratulation!

I don't understand the message here. A lot of the deaths mentioned above are from natural disasters, car accidents, disease, basically Acts of God. These things are a threat to all of us. There's nothing I can do to help this woman in most these cases.

When armegeddon comes, this chick is on her own.

But even more importantly - if this woman has survived all these terrible things, she certainly doesn't need my help. She's a survivor.