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16 comments

Corner Store's picture
Corner Store
229 pencils

So are these chocolates going to turn me into an overweight, toothless, criminal?

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Interesting approach - admitting that overindulging in a product will make you fat(ter). I like their logo.

kyao888's picture
kyao888
127 pencils

nice exaggeration. I will try the chocolates...

JACC's picture
JACC

some time we dont want to know the consequence...FAT

Spanky's picture
Spanky
4895 pencils

done to death.

Maxwedge's picture
Maxwedge
558 pencils

These make me really hungry. Not familiar with brand so will say, nice logo even if it looks like a tobacco company.

hdizzle's picture
hdizzle
50 pencils

The whole belt thing is used for a TVC for type 2 diabetes in Australia.
http://www.youtube.com/watch?v=jnn7tg1CWFg

Good thing Shaws hand-made chocolates aren't in Oz...

JAGGY's picture
JAGGY
1382 pencils

Nice. I wil buy shaws

Jaggy, MICA Ahmedabad

Have Heart's picture
Have Heart
922 pencils

The one with the bunny is nice, the other two are not exactly showing the benefit...

lnmurthy's picture
lnmurthy

Nice Aproach. Very interesting job.

berenice81's picture
berenice81
136 pencils

80´s ad

Wordnerd's picture
Wordnerd
6662 pencils

Not very impressive but that's a courageous brand! finally someone's got the balls to say the truth. that will never be a top-selling campaign, but it could make that brand well reknown if they stick to it.

GianT's picture
GianT
56 pencils

I like the idea, It would be make it good for a TV ad also I guess

swf's picture
swf
4 pencils

what is the root of the concept? please tell me

swf's picture
swf
4 pencils

not bad good

mark c.'s picture
mark c.

the "irresistible" is very over used but it saves the picture from being just a reminder that I shouldn't eat chocolate . This ad can be good or bad to a
lot of potential consumers.

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