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Sharpie permanent marker: Fiery fries

Sharpie permanent marker: Fiery fries
Your rating: None Average: 6 (1 vote)

Agency: JWT, Cairo
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban, Ali Ali
Art Directors: Maged Nassar, Hesham Ellabban
Copywriter: Hesham Ellabban
Illustrator: Maged Nassar

14 Comments

ivan's picture

Not the first time the original classic ad was reinterpreted:
http://adsoftheworld.com/media/print/conqueror_paper_burger_king_fiery...

RobMc's picture 243 pencils

Is that what the ad is trying to say though? that sharpie is there when you concept? an ad aimed at creatives? ehhh.

Username's picture 153 pencils

so.. normal people would care and undestand??

justpassingby's picture 1372 pencils

if this ran in an advertising magazine it would make sense.

Good ideas are permanent. I think its a good thought, the artdirection isnt bad either.

freshman's picture 126 pencils

Tell me you are joking, right? How come it's a good thought, if the normal audience couldn't understand what this ad is about? Why make an ad only for advertising people?

justpassingby's picture 1372 pencils

if you read what i said you would understand, i said if it ran just for the advertising industry it would make sense.

Imagine this ad in Lürzers or Campaign or maybe a National Egyptian advertising magazine, wouldnt it make sense there? who reads those crappy magazines except creatives in advertising?

If this ad was real which i doubt very much, the brief would have been something like this:

The brief: Create a print ad for our permananet pens that would attract artists & creatives.
SMP: Permanent pens, ink that never fades.
Target audience: Purely people in advertising
Media: one page ad in Egyptian Campaign Magazine

nizarts's picture 18 pencils

POOOOOOOOR!!
just for advertising people!!
Please don't do this again JWT Cairo.. guys you are Much better than that .. (Pharaoh)

addyong's picture 155 pencils

I see MATCHSTICK!!

Give Me a Hell Yeah!!!

freshman's picture 126 pencils

I misunderstood your comment justpassingby therefore I agree with your comment. However like you said if this ad was targeting purely people in advertising area still too much area that missed in this idea.

Minimum's picture 1496 pencils

What you people all seem to forget is that alot of ads made nowadays are directed towards the award shows. Alot of bureaus make the choice of doing an 'award-ad'. This is a good one. Indeed the regular public would not get this. But it is not aimed towards that public.

How many housewives or carpenters use a sharper marker pen designed for creatives?

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

lekan lawal's picture 6 pencils

hi justpassingby, how much were you given to promote this crap, even a maze is easier to understand than this, do you always give your audience headache? i work with JWT Lagos and we dont do stuffs like this!

Joe Harris's picture 176 pencils

hahaha - that's probably why we dont see your names at Cannes.

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If at first you dont succeed... don't try parachuting

justpassingby's picture 1372 pencils

show us what JWT Nigeria does? im iterested and if i like something of yours you dont need to pay me to compliment it

ohingpong's picture 8 pencils

omg. dont play anymore on those cliche. Its not clever nor witty

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