Sharpie: Halloween

Advertising Agency: DraftFCB, Chicago, USA
Copywriter: Eduardo Vea Keating
Art Director: Luis Sierra Monteverde
Account: Lorrie Brooks

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Hibon's picture
3731 pencils

it works better for carnival

Simple ideas are the best !

karruza's picture
290 pencils

quite nice especially the hidden message, naughty but true

miko1aj's picture
3097 pencils

and what is this hidden message? For me at this time – it's rather mediocre idea. Why markers?
But still – would You please explain to me this hidden meaning?

mr.x's picture
952 pencils

I can only imagine what you think the "hidden message" is... Dildo? No, there is no hidden message.

Shawali's picture
8393 pencils


No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Well, Sharpies aren't really sold in the Netherlands - so for me it's very cryptic. I suppose they're dressed up, but halloween? Meh.

DesignDine's picture
1316 pencils

Still, looks like a cool idea!

DesignDine's picture
1316 pencils

Nice work!

NicoCiego's picture
1035 pencils

At first glance I thought they are trying to achieve something like this:

It could have been better.

thedesignaddict's picture
5366 pencils

OMG. Major Photoshop disaster.

cvchitale's picture
1243 pencils

Different masks....wonderful idea...

bohemian's picture
44 pencils

ı can't see idea here

feysal's picture
2253 pencils

its amazing! simple and very clear

groovy baby!

George Souza's picture
George Souza
116 pencils


Klara K.'s picture
Klara K.
2695 pencils

Good idea, not so good execution.

JoseMontes's picture
2 pencils

To spoil the so-called hidden message: in halloween, the usual suspects for costume choice (before the popularity of cosplay) were horrific creatures such as ghosts, witches, zombies, etc. I think what the ad is trying to show here is that not only are the sharpie markers trying to dress up as different pens (for the halloween theme), but they are also trying to frame these other pens as horrific or ugly (compared to sharpie) by choosing to dress up as them for halloween.

simonreviews's picture
80 pencils

Witty idea, great execution.

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