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Comments (33)

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Fingerprint Nerd's picture
Fingerprint Nerd

It's funny at first glance but he's drawing the wrong finger on that space on the card. The thumb goes on the very left. Also, those are the rolled prints in the blocks so the prints should be wider than a normal print, the prints he's drawing are plain impressions which go on the bottom of the card.

jazarah's picture
jazarah
Activity Score 1262

hahahahaha

wmathovani's picture
wmathovani
Activity Score 2

nice:)
just a few thoughts:
1. i think you don't need to mention "permanent"
2. also, will look nicer if you crop it tighter (lose the pen cap and stapler)

bknowlden's picture
bknowlden
Activity Score 3647

I don't think a crop is necessary (it's personal preference). But i totally agree that strategically you can boil your message down even more by ditching the "permanent".

Tincho's picture
Tincho
Activity Score 1093

Agree.

I like this one by the way.

breakula's picture
breakula
Activity Score 6

lov it. brilliant idea and execution!

troika02's picture
troika02
Activity Score 212

funny and nice.

outstanding!

krautland's picture
krautland
Activity Score 3216

wrong client. this ad is about a cop being stupid, not a marker.
the art direction is weak, too. crop it tighter, see how much information you can take away without the message being lost.

unaquestionediali's picture
unaquestionediali
Activity Score 484

are u american?

klaussnow's picture
klaussnow
Activity Score 1675

agreed, who the hell has time to waste deciding to la-dee-da draw out a fingerprint? besides i'm not getting 'permanent' as much as 'fine tipped' (for details)

... its already been done...

Bye's picture
Bye
Activity Score 1464

"who the hell has time to waste deciding to la-dee-da draw out a fingerprint?"

Are you seriously asking that question?

Disco Munky's picture
Disco Munky
Activity Score 3890

I know right?

Doin' it for the points

everartz's picture
everartz
Activity Score 7609

but still hell of an idea .. like it :)
--
Everartz

| Everartz |

Kateter's picture
Kateter
Activity Score 2029

lovely stuff!!!!!

copycop's picture
copycop
Activity Score 106

On one hand, it's a bit funny (stupid cop, for sure!). On the other hand, I'm not sure it's such a brilliant demo.

oyunger's picture
oyunger
Activity Score 26

Smart. but your message is not permanant your message speaks more to the fact thats its and exacting fine tip

judy.y's picture
judy.y
Activity Score 79

I like it :)

jungle boy's picture
jungle boy
Activity Score 196

brilliant!

BFB's picture
BFB
Activity Score 936

I love it! Will be in my head for a while

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Well done Dennis, Ratko and Thomas!

Jumo's picture
Jumo
Activity Score 592

Excellent !!

---
Jumo,
Art Director FP7 Morocco

Dick Huges's picture
Dick Huges
Activity Score 937

awesome

dragonize's picture
dragonize
Activity Score 8

That's pretty clever.

chikirom's picture
chikirom
Activity Score 133

REALLY NICE!

JFDreamer's picture
JFDreamer
Activity Score 176

I don't get it. Please someone.

johnson's picture
johnson
Activity Score 45

nice

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

Award winning ad, Extra fine should be first

rockdboat's picture
rockdboat
Activity Score 16

Done good. Maybe 'permanent' coz they stash fingerprints for future ref... but wait, they're all scanned in nowadays?
And yeah, Kris, right on: if he and the 'cop being stupid' guy are seriously asking anything, we've got trouble!

Maliheh's picture
Maliheh
Activity Score 79

artistic cops

wt da?

shripad's picture
shripad
Activity Score 25

good idea

laksh08's picture
laksh08
Activity Score 111

good job

Melagraphical's picture
Melagraphical
Activity Score 16

They should partner up with another company by showing the same scene in a different angle and, there you go! You can also advertise lenses or glasses! :)

capywriter's picture
capywriter
Activity Score 5509

To me this doesn't communicate the idea of a 'stupid cop'. It shows me how much you would like to write with such a precise pen... actually enjoying to spend more time than with a simple stamp... and off course the result will be even better ;)

Fingerprint Nerd's picture
Fingerprint Nerd

It's funny at first glance but he's drawing the wrong finger on that space on the card. The thumb goes on the very left. Also, those are the rolled prints in the blocks so the prints should be wider than a normal print, the prints he's drawing are plain impressions which go on the bottom of the card.

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