Sharpie: Choose your Story, Rich Rapper / Poor Rapper

Choose Your Story.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Illustrator: Fabio Vido
Photographer: Paulo Barros
Typographers: Fabio Vido, Adriano Alarcon
Retouchers: Rodrigo Cortez, Fábio Vido
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
Account Manager: Luciana Ribeiro
Planner: Pedro Cruz, Cinthia Kim, Pedro Schneider
Advertiser's Supervisor: Jessica Gonzalez
Published: April 2012

Related videos by Shutterstock

8 comments

alausa's picture
alausa
1414 pencils

Sick!!!

Geimima's picture
Geimima
815 pencils

awesome!

life is a playground

DilipRevar's picture
DilipRevar
264 pencils

Superb Art. nice concept.

DilipRevar's picture
DilipRevar
264 pencils

It encourages us to buy it and do something on our tattered or old things so that we can use it again.

yeayea1412's picture
yeayea1412
48 pencils

WTF ART DIRECTION !! SPECTACULAR

CasP's picture
CasP
177 pencils

Finally a nice ad, this is very very good, smart, clever, and very well executed ! nice work guys

Jef's picture
Jef
131 pencils

Great job

badhops's picture
badhops
33 pencils

Great idea, great art direction. Although I fear the 'rich rapper / poor rapper' thing might be lost.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments