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Choose your Story, Rich Rapper / Poor Rapper

Agency: 
Published/Aired: 
April 2012
Description: 

Choose Your Story.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Illustrator: Fabio Vido
Photographer: Paulo Barros
Typographers: Fabio Vido, Adriano Alarcon
Retouchers: Rodrigo Cortez, Fábio Vido
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
Account Manager: Luciana Ribeiro
Planner: Pedro Cruz, Cinthia Kim, Pedro Schneider
Advertiser's Supervisor: Jessica Gonzalez

Comments (8)

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Highest Rated

badhops's picture
badhops
Activity Score 33

Great idea, great art direction. Although I fear the 'rich rapper / poor rapper' thing might be lost.

alausa's picture
alausa
Activity Score 1420

Sick!!!

Geimima's picture
Geimima
Activity Score 824

awesome!

life is a playground

DilipRevar's picture
DilipRevar
Activity Score 264

Superb Art. nice concept.

DilipRevar's picture
DilipRevar
Activity Score 264

It encourages us to buy it and do something on our tattered or old things so that we can use it again.

yeayea1412's picture
yeayea1412
Activity Score 48

WTF ART DIRECTION !! SPECTACULAR

CasP's picture
CasP
Activity Score 177

Finally a nice ad, this is very very good, smart, clever, and very well executed ! nice work guys

Jef's picture
Jef
Activity Score 174

Great job

badhops's picture
badhops
Activity Score 33

Great idea, great art direction. Although I fear the 'rich rapper / poor rapper' thing might be lost.

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