Choose your Story, Prisoner / Mariner

Agency Network: 
April 2012

Print advertisment created by FCB, Brazil for Sharpie, within the category: Office Equipment.

Choose Your Story.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Directors: Adriano Alarcon
Illustrator: Open the Door
Photographer: Paulo Barros
Typographer: Juliana Pontual
Retouchers: Rodrigo Cortez, Fábio Vido
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
Account Manager: Luciana Ribeiro
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Advertiser's Supervisor: Jessica Gonzalez

Comments (13)

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kleenex's picture
Activity Score 49606

Oh man the art is sooooooooooooooooooooo good.

alausa's picture
Activity Score 1420


hmaffia's picture
Activity Score 746


TexasH's picture
Activity Score 365

Art is good but what the idea?
You can draw great stuffs with sharpie - ok - and you can draw what you want where you want (is it a brazilian insight, drawing on old stuffs?). And "Choose your story".
Again, the Art is really nice but i don't get any concept out of this. Do i miss something?

lemonAd's picture
Activity Score 343

If you look at the series you will see that there is a part left uncoloured. Based on what color you opt for the story changes - the boat guy can be either a sailor or a prisoner, the gangster can be either a meth addict or a rapper (I hope I got it right), the kid can be either hosing the flowers or peeing on them.

when life gives you lemons make a lemonade stand.

TexasH's picture
Activity Score 365

Thanks for the try lemonAd. :)
I'm getting old i guess cause i don't see any blank part in the visuals. And i'm not sure about the sailor/prisoner, addict/rapper explanations...
I still think the idea is way too difficult to understand (if there is any) and the overall ad is messy.
I guess what everyone will remember from that is : sharpie makes cool drawings. Which is already great, for the client. ;)

lemonAd's picture
Activity Score 343

not sure, it says right here, in the ad's name: Sharpie: Choose your Story, Prisoner / Mariner

when life gives you lemons make a lemonade stand.

TexasH's picture
Activity Score 365

You know what? I just got it! You hou myself! :)
With the "pee/water" one that i didn't see before...i guess what messed me up is the fact that white teeth didn't feel like a blank to fill (and rich/poor? the man is covered of gold anyway - a really rich rapper doesn't have gold teeth, he just have nice teeth :)). As the mariner suit, which is already black striped...
My bad!

certaintly's picture
Activity Score 3994

havent you realized yet? on AOTW if the art is amazing, so is the ad, idea, insight, concept.

ChuckN's picture
Activity Score 139

Didn't get it.

Chopper's picture
Activity Score 1015

Two colours (blue and black) for my story are not enough.
Specially I don't need blue on denim.

MindDrift's picture
Activity Score 1170

This one is hard to get, though I love the campaign.

Jef's picture
Activity Score 176

Great ads!