Sharp Quattron TV: End of an era

For television technology end of an era. The 3- Color vision technology is over. Sharp introduces world’s first and only 4-Color vision technology.

Advertising Agency: BigBang, Istanbul, Turkey
Creative Director: Ahmet Erdoğan
Art Director: Emrah Eşki
Copywriter: Murat İşmen
Illustrator: Erol Güneş
Published: May 2013

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6 comments

certaintly's picture
certaintly
4060 pencils

too much going on here.
unclear

kleenex's picture
kleenex
25210 pencils

4 color is a gimmick.

baliais's picture
baliais
2488 pencils

They are selling 4-color but I don't see the idea in the visual.

punkt's picture
punkt
41 pencils

japan revolution. Nice artwork

rrgoto8's picture
rrgoto8
175 pencils

I get the Japanese brand aspect, I get "end of era" (though I feel the copy could be rewritten), but I dont get a whiff of the 4-color aspect until I read the copy. It should be the main act here! If the additional color is truly groundbreaking and worthy, the image should convey that, but all I see is an image that's more or less 60% BLACK and other a dull blue sky. Missed opportunity to show some vibrant color using this '4-color tech' that 3 colors supposedly can't achieve. Otherwise, why would I bother buying your product?

Copywriter.S's picture
Copywriter.S
6 pencils

^ it is easy to comment but very difficult to create good job.

cheers

Nice work

a man can do.

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