Shark Alliance: Shark in the sky

Every year, tens of millions of sharks are killed. A new EU Shark Action Plan can turn this situation around with science-based fishing limits and a stronger finning ban. Cooperation from EU countries is essential to reaching these important goals. You can help; find out how at www.sharkalliance.org.

Advertising Agency: Muchimuchi, Paris, France
Creative Director: Nicolas Dondina
Art Directors: Louis Audard, Thierry Audurand
Copywriter: Tristan Daltroff
Published: March 2009

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19 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

Why this got a 6.8 really beats me... and those clouds, what happened?

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Jumo's picture
Jumo
592 pencils

Shark is going to heaven…

---
Jumo,
Art Director FP7 Morocco

iT-iS-i's picture
iT-iS-i
1721 pencils

The shark's clearly ascending into the great ether, sure that i saw, i meant what happened with the photoshop - its dodge.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

对!

Guest's picture
Guest

great

Rabubi's picture
Rabubi
560 pencils

I think it's really nice. iT-iS i, what exactly is your problem with the ad?

pork_eater's picture
pork_eater
658 pencils

I don't know either...
Maybe the crappy execution? Or the poor copy ?
Oh, no... let me guess.. the lame concept ?

Guest's picture
Guest

LAME, This Ad just single handedly turned sharks into pussy's...Bravo

ElAndres's picture
ElAndres
50 pencils

Good idea. Terrible execution.

corndogfuneral's picture
corndogfuneral
1053 pencils

NIce fake out. All sharks go to Heaven.

slowrider's picture
slowrider
648 pencils

tens of millions? i don`t get it

one should not take life so seriously - as one will not come out of it alive.

rebelscum's picture
rebelscum
2114 pencils

OH NOES!!! SKY SHARKS

We ain't safe NOWHERES

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

The sea of heaven will be infested by Sharks.

Guest's picture
Guest

The idea is pretty good. I think is actually a shark in the wide sea with the intention to look like the sky or something. Could be better executed.

kai539's picture
kai539
244 pencils

agreed.
good idea, just that the execution could be improved

kai539's picture
kai539
244 pencils

agreed.
good idea, just that the execution could be improved

eldeadevis's picture
eldeadevis
306 pencils

nO WAY!

Guest's picture
Guest

I think it's a good ad. The execution is far from being that bad (even though I agree it could be improved), but the concept and the cause remain overall quite interesting. It's pretty straight-forward but still manages to do it creatively.

Guest's picture
Guest

What a poetic ad.

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